The Madrid agency Niiiiice has launched a new satirical tea campaign offering a wide selection of herbal infusions for various doomsday scenarios.
This line of teas is called The end, and its slogan is “Enjoy the inevitable. The collection features the flavors of teas that symbolize one end of the world or another.
So, the advertised line includes teas with such names as Pandemic Chill (with lemon and ginger), Meteor Calm (with valerian), Nuclear Detox (with vanilla and cinnamon), Peace Invasion (with lavender and hibiscus) and Wildfire (with mint and rosemary).
“This project was born from the idea of making fun of the end of our days by launching a product that will brighten up our last moments on this planet. Whenever you think about the end of the world, you think about how to avoid this fate, but why not accept it? ” – write the creators of the campaign. “A new nuclear war, a polar thaw, a tsunami, even a brain-eating amoeba – everything sounds like heavenly music with a warm bowl in hand,” the authors of the idea assure.
The agency even produced a short film to advertise The end teas. It is accompanied by a soothing voice and stock images of laughing people drinking tea.
Photo and video: creativereview.co.uk
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Let us remind you that recently we talked about such news – “grafting beer”, which was invented in Germany, and also gave advice on how to brew tea correctly.