The versatility of the olive fruit and its varieties are the key to this reign.
At Interaceituna, Interprofessional that brings together different organizations in the olive sector such as ASAJA, ASEMESA, COAG, Cooperativas Agroalimentarias de España and UPA, They have developed a national dissemination campaign to give even more importance to the “olives”As part of the Mediterranean diet.
Through various
multi-support actions
, overlapping campaigns in media such as radio, television and mobility in urban buses, in these days prior to the Christmas festivities will bring olives to homes with their existing varieties in the national geography.
Not in vain years ago a community action called Aceituning was started in conjunction with other countries, the objective of which was also to disseminate and promote the consumption of this fruit.
Spain is a world leader in the production and export of olives, therefore spreading the reign as a fundamental part of Spanish gastronomy and aperitif is essential.
Hojiblanca, manzanilla, carrasqueña, cacereña or gordal.
Its varieties, its benefits and its health benefits are its main supporters.
As a source of Vitamin E y oleic acids and low caloric intake, less than 50kcl For every ten, they make the spherical multi-colored fruit an exquisite delicacy on the bars and tables of homes and professional hospitality establishments.
We will be able to see its diffusion through different television programs such as the Tele5 afternoon magazine “Sálvame” or the gastronomic program of the southern channel “Cómetelo”.
The main cities of the country through their urban buses will adorn their fleets with an olive green cloak so that the citizen or visitor of Madrid, Seville, Córdoba, Malaga, Cáceres, Badajoz, Valencia or Murcia recreate your senses by watching them pass before your eyes and motivating the subconscious to consume and try all its varieties.
The campaign will focus on the Christmas period and from this forum we join the promotion and consumption of such delicious fruit that only leaves us joys and good flavors.
Long live the Queen!