Movement in the upper echelons of US law firms has resulted in the creation of a food distribution giant that will occupy third place in the North American ranking and fifth worldwide.
The operation was closed through a merger agreement, where the company Berkshire Hathaway (Warren Buffet) and the Carioca Investment Fund 3G Capital Partners, have reached an agreement to acquire Kraft Foods.
After the purchase, the Heinz company will merge with Kraft foods, to give rise to the aforementioned food giant.
Heinz, was already owned by the investment arm of the American millionaire, Warren Buffet, and therefore the merger agreement will be carried out without “fissures”, and with the full agreement of the shareholders of the parent company Kraft, supporting the operation, since they will receive shares of the company resulting from the merger as well as a dividend of $ 16 per share.
Control of them and the resulting company will be detailed at the end of the merger process as follows:
- Kraft shareholders will control 49% of the new company.
- Heinz shareholders will control 51%.
The objective of the operation was perfectly portrayed by the words of Buffet, also known as the “Oracle of Omaha”:
This is my kind of operation, bringing together two world-class organizations and creating shareholder value.
The Trademarks resulting from the merger may be reinforced by synergies or in some cases a divestment could occur by the parent company, which as a result of monopolistic criteria is forced to discard any brand.
Oscar Mayer, Philadelphia, Oreo, Milka, Trident, Heinz or Orlando may travel together in this journey or one of them seeks their forced emancipation to stay in another food group.
We will now see during these months what happens and how they start this joint journey.