From Korea with love
Effective Korean remedies are now in great demand. Unusual ingredients, colorful and original packaging, advice from beauty experts – all this makes them popular and in demand. Together with the beautician, we figure out how to choose the right cosmetics, and what you should pay attention to when buying.

Today, cosmetics from the land of morning freshness have become so popular that we are ready to trust every cream with the word “Korean” on the package. But in reality, everything is not so simple, and this category of funds has its own nuances that you should be aware of before forking out. Tell me more about them Ksenia Veber, cosmetologist and expert of the Shopping Live online store.

Do not buy more than 2-3 Korean daily care products

But what about the 10-step Korean skin care system, you say? The fact is that Koreans are literally obsessed with moisturizing and add collagen or hyaluronic acid to almost every product. They create a microfilm on the skin, which does not allow it to lose moisture.

LABIOTTE Premium cream with massage device

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This is beneficial for the local audience – they love the effect of a super-moisturized, childishly plump face. But if a girl applies 10 products, each of which moisturizes and literally “seals” moisture in the skin, she may not like the result – most likely, swelling will appear. Therefore, in daily care, a couple of products with collagen or hyaluronic acid will be enough. It can be, for example, a serum and moisturizer or a cleansing toner and a nourishing mask.

The best Korean products – anti-aging, whitening, moisturizing and sunscreen

Jaminkyung, Ultra Propolis 90 Facial Serum

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Surely you have seen engravings created by Asian artists, which depict girls with faces of incredible whiteness, with rounded features, perfectly even skin and small pink lips. This ideal of beauty has not changed much in a few hundred years. Therefore, until now, Korean cosmetics manufacturers focus on whitening ingredients for an even skin tone, on UV protection, which accelerates the appearance of wrinkles, and on moisturizing ingredients that help keep the face looking fresh for as long as possible. Perhaps this is why some Korean beauties look 50 at 30?

Whatever their secret, moisturizing, anti-aging, whitening and sunscreens in Korea are really high quality, because they are in demand among local buyers. So, if you need exactly these effects in skin care, feel free to choose from the Korean range. But decorative cosmetics from there will not be to everyone’s taste. It often gives the skin a radiant effect by default, which is useless for owners of oily and combination types.

Don’t be afraid of unusual ingredients: Korea has strict quality control

Many people are wary of applying snail mucus, swallow nest extract, horse fat, donkey milk, or bee venom to the face. But just what you should not be afraid of in Korean cosmetics is exotics. First, these ingredients are not a whim in an effort to surprise. They have been used by Koreans since ancient times. Only earlier, one had to climb rocks for swallow nests, but today these birds, like snails, are bred there on special farms.

In addition, Korea is known for its exacting quality control. Most of the Morning Land brands work with independent labs that develop and test products.

Be careful with epidermal growth factors

Kims Hydrogel Gold Patches

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Although the ingredients in Korean products are tested, not all of them are equally beneficial for all people. For example, those who have had cases of oncology in the family should be very careful about ingredients that are epidermal growth factors. In the compositions, they are indicated under the names Oligopeptide, Polypeptide, EGF, TGF, HGF, Epidermal Growth Factor, Human Epidermal Growth Factor. One of the commonly used natural growth factors is known to almost everyone who is familiar with Korean cosmetics – this is snail mucin.

Kims Snail Mucin Cream

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It is important to understand that, in general, these ingredients are safe and have a positive effect on the skin: they stimulate cell regeneration, heal scars and microdamages, and help to quickly restore skin with acne. But there is another side to this coin. Epidermal growth factors stimulate the reproduction of all cells, including unhealthy ones. Therefore, if a person has a genetic tendency to form tumors, then he should completely avoid products with growth factors or use them only in short courses and if it is really necessary, for example, after acne.

Beware of fakes

Considering how popular Korean cosmetics are and how much PR effort goes into promoting the 10 step Korean skin care system, it’s no surprise that there are a lot of fakes on the market. You should not believe only proud statements that the product is made in Korea, especially today, in the era of fakes and Internet scammers.

Therefore, buy Korean cosmetics only on the manufacturer’s website, offline points or on the websites of well-known chain stores. And before buying, be sure to check if the brand has an official website, including in English, if a product with the same name and composition is sold in different stores, if there is a suspiciously large difference in price. Korean cosmetics cannot be as cheap as budget creams. The ingredients in it are often rarer and more expensive, and more money is spent on shipping to the buyer.

By the way

When choosing a Korean product, do not forget to read reviews about it in online stores and marketplaces. Fans of Korean brands are very active, often leaving photos and videos of unpacking products, talking about their texture and the result of the action.


Favorable prices for Korean cosmetics in the online store Shopping Live.

Your additional discount of 1000 rubles on all products of the store with a promo code «KPRU22. “

The promotional code is valid until 26.06.22/4999/XNUMX from the purchase amount of XNUMXР excluding delivery costs.

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