Some experts believed that the fashion for natural and organic cosmetics was temporary. Indeed, in the 70s and 80s, synthetic products significantly supplanted the classical versions based on medicinal plants. But then the pendulum swung in the opposite direction, and this happened because manufacturers, in an effort to reduce production costs, began to replace individual components with cheaper and lower quality ones. Today, synthetic, natural or organic cosmetics peacefully coexist and are included in the collections of many successful brands, and you can verify this by visiting the website of the MAKEUP online store.
However, the general enthusiasm for clean nutrition and a healthy lifestyle dictates its requirements not only for the food industry, but also forms a certain model of behavior in the selection of beauty products.
Modern science has learned to synthesize safe synthetic ingredients that provide comprehensive skin and hair care, as well as are effective in solving various narrow problems. On the other hand, consumers are increasingly demanding natural options. Having looked at the cosmetics collection of the MEIKAP online store, you will be convinced that many brands offer products with both classic and innovative formulas.
Familiar daily choices
British consultancy Ecovia Intelligence held a seminar in San Francisco in February 2018 on the use of food as ingredients in the manufacture of beauty and health products for hair and skin. According to the representatives of the company, this direction is one of the most promising. The list of the most common food components includes:
- Olive oil… The basis of the formula is amino acids, which provide fast absorption, increase the elasticity and firmness of the integument. The oil and its derivatives are used for basic skin care, softening rough areas, slowing down early aging. The product does an excellent job of preventing split ends, slows down hair loss, and reduces brittleness.
- Cocoa… Used primarily in oil form for dry, sensitive, aging skin and is also included in lip and eyelid formulas. This component tones, restores the structure of integuments, protects them from external influences. Helps to eliminate scars, scars and stretch marks.
- Coffee… It is most often used in scrubbing agents, but caffeine also eliminates puffiness under the eyes, normalizes subcutaneous circulation.
- Green tea… Due to its antiseptic and antibacterial properties, it is an active ingredient used in the complex treatment of acne, as well as to reduce the production of subcutaneous sebum. With regular use, it narrows pores, eliminates dullness, improves the structure of integuments and protects them from fading. It is included in the composition of shampoos and rinses for toning the scalp, as well as for the prevention of dandruff, eliminating the feeling of tightness after hygiene procedures.
- Garnet… It is used in the form of juice, oil or extract. Reduces the depth of wrinkles, brightens pigmentation, heals minor lesions, increases elasticity and firmness.
In the online store MEIKAP you can order cosmetics with all the listed components and personally test their capabilities.