Wine is becoming more democratic, youthful. And along with the existence of exquisite expensive brands and the culture of wine consumption, the drink can now be bought in a new container – in cans.
Marketers say that it was millennials who created such a request: they believe that drinking a lot is harmful and therefore no longer want to buy wine in large bottles, which cannot be mastered alone and it is a pity not to finish drinking. In addition, wine in a tin can is easy to carry, and it is also easy to open – a corkscrew is no longer needed
The demand for canned wine is only growing. Experts say this is a new trend in alcoholic beverages. For example, canned wines are already sold in the USA, in some European countries, and now they will be in South Africa.
And here’s what the leadership of the South African startup Uncanny Wines said about the reaction: “Initial demand was overwhelming, the products are going very well, and in the next few weeks we will be available throughout the country.”
Another word in support of this type of packaging – cans are much easier and cheaper to recycle than glass bottles. This means that the new trend is also “green” – and therefore it will appeal to environmentalists.
Let’s remind, earlier we told 2 unique cans of beer, which sold for 2800 USD, and also advised how long open wine can be stored.