Throughout its history, the company has gained the status of a recognized leader, and most of its products, such as Schauma, Taft, Palette, Fa, have been repeatedly recognized as the Product of the Year and Brand of the Year in Russia. General Director of the Russian representative office of Schwarzkopf & Henkel Sergey Bykovskikh said that despite the crisis, sales in 2009 only increased.
Vera Mashurova, Marketing Communications Manager of Schwarzkopf & Henkel, said that in 2009 a lot of innovative products were launched, such as the unique express paint Palette 10 MIN Color, the exclusive permanent cream paint Essential Color, the limited Glamor collection Fa. Many of the bestsellers Schauma, Gliss Kur and Taft have also been updated, the latter of which sponsored the 2009 Eurovision Song Contest.
This evening, the guests saw two amazing shows from the Schwarzkopf Professional art team at once: a show of the Essential Looks collection (autumn-winter 2009/2010) and a mini-performance “Wedding Planner”.
The Essential Looks collection is created by top stylists from Schwarzkopf Professional twice a year and reflects global seasonal trends in hairdressing fashion. So, this winter, retro looks and ultra-modern geometric haircuts are at the height of fashion.
The show “Wedding Planner” was a performance organized by the champion of Russia and laureate of the prestigious international award Russian Hairdressing Award 2009 (in the category “Female image – hairstyle on long hair”) Alexandra Edelberg. For her unusual performance, the master played 10 female looks with exquisite high styling and original costumes.
At the end of the event, all guests were delighted with a huge branded cake!