Artisans and gatherers are two opposing personality types. At the dawn of human civilization, people could feed themselves by gathering, looking for edible roots and berries. Over time, in addition to collectors, artisans appeared: those who did not look for ready-made, but created the necessary with their own hands. Centuries have passed, but personality types have remained. For collectors, the palm is more often towards oneself, the fingers are straight or bent, ornate. The artisans have a clear working palm away from themselves. Artisans and collectors have a different language, and when addressing them, this must be taken into account.
For example, when Sinton started developing a test to help people quickly find training for their goals, they had to select significantly different formulations for male and female language, for the language of artisans and the language of collectors. Advertising works effectively when it speaks the language of its consumer. Men will not choose an answer formulated in the language of the gatherers, women are not close to answers that require them to take action. Speaking about what is important to them, men will say «Learn to create a cheerful mood for themselves», women — «Find yourself, get more joy out of life.»
Do you hear? — Men are ready to create, women are looking for an opportunity to find what they need.
Thinking about what they want in family relationships, men choose the answer — «Improve relationships in the family», women — «See what I’m doing wrong in relationships with men.»
Note: men write what they are ready to do, women look inside themselves for understanding and their mistakes.
“Formulate your goals, determine which of them are more important” — the wording is masculine. “Find out what I really want” is a feminine phrase. See Input Test for Synthon.doc
Women are collectors. They are looking for everything ready, and, as a rule, they look for it within themselves. Men are artisans, it’s easier for a man to come up with and do it than to look for something that already exists somewhere.
The craftsman makes, creates something new and, in this sense, artificial, he is the creator of technology and technology, while the female approach is to use the already existing, natural↑.
Summer. Mom and daughter will quickly go to the forest, pick mushrooms and berries. At this time, the man is sitting at the computer, completing the project in order to buy everything he needs on the market with the money he has earned.
If a woman is faced with the question of the direction of her life, she wants to find it within herself: “What do I really want?” A man in a similar situation looks outside and chooses what is in demand, what he can do and what is interesting enough.
It is very expensive if next to you is a person dear and close to you, a soul mate to you, your soul mate, with whom you have complete mutual understanding. A person with the psychology of a collector is looking for such a person: “Is he or not he?”, A person with the psychology of an artisan educates himself and a person close to him so that they become halves, become kindred spirits.
If you’re not in the mood, it’s hard to move forward. A person with the psychology of a collector will wait for the mood to appear, or will look for it in himself. The artisan will remember how he can create the right mood for himself: exercise? shower? smile? — and improve your mood.
And the smartest among artisans and collectors are friends with each other. It is best to make from what someone has previously carefully found. And if you found something decent, it makes sense to refine it, to make it exactly what you need.