On September 17, 2009, at the 59 Club located in the Federation Tower in Moscow City, the world’s most popular facial skin care line NIVEA Visage Q10 PLUS organized a reception to mark its 10th anniversary in the Russian market. Journalists of leading glossy and Internet publications have become not only spectators, but also full participants in an unusual talk show.
One of the key questions of the discussion “To be beautiful – my choice or a requirement of society?”, Despite its rhetoric, aroused keen interest. Their point of view was expressed as invited guests: an expert in the field of cosmetology, doctor of medical sciences Anastas Piruzyan, an actress, a business woman and just a beautiful woman Tatyana Vedeneeva, senior brand manager of Nivea Visage Yulia Semakova, presenter Fyokla Tolstaya, as well as viewers – editors of Russian glossy and women’s Internet publications.
The show participants and guests of the evening agreed that whatever the true reason for the need for personal care, the daily beauty ritual works wonders: a well-groomed woman radiates self-confidence and attracts men’s eyes.
How to provide optimal daily anti-aging facial skin care after 35 years, the brand experts told. All guests of the event were presented with NIVEA Visage Q10 Plus products. Professional cosmetologists held consultations, spoke in detail about the properties of NIVEA Visage Q10 plus creams and the results of the effect of coenzyme Q10 on the skin of the face.