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Panrico SAU with nine production plants, is one of the leading companies in the baking industry in Spain and Portugal.
El Bimbo Group has closed an acquisition agreement for 100% of the shares of the Catalan company except its sliced bread division, which for the moment will remain controlled by the Californian fund Oaktree.
The emblematic marks of the bear of Bimbo as Silhouette, Ortiz, Martínez, Eagle, Thins, Oroweat and Thomas, have filled the pantry with their new collaborators, Donuts, Donettes, Bollycao, Horno de Oro, Qé or Mañanitos.
At the moment the agreement of intent has been formalized, at the expense of the competition market regulators and the supreme court (pending sentence of an ERE of 2013) give the green light to the purchase effectively.
The resulting new group, Bimbo-Panrico It will add 18 factories in the Iberian Peninsula (15 in Spain and 3 in Portugal) that provide 4.000 jobs.
The union may mean progress towards the nearest future for both companies, especially for Spanish plants, ensuring the supply chain, as well as the investment in marketing and advertising that an Industrial company like Bimbo has in its business DNA, creating and disseminating Future actions so that the brands of the Excatalana continue to be at the forefront in the Retail market of our country.
What will become of Panrico Molde Bread?
For now the American Oaktree fund You must plan an outing for your brand in the sliced bread segment, which in our country barely maintains a quota of 8%, although they do have a significant background in the past and therefore their brand image.
The significant growth that companies have developed in recent years White marks In this segment of sliced bread, hand in hand with the large supermarket chains, they suggest that some of the current leaders are interested in adding market share and market, to their already significant accumulated sales, such as the integrated supplier of Mercadona, the SIRO group.
We will see how this outcome unfolds that will surely also make the competition regulator act and will be done when that 2013 file is clarified from the supreme court …