How to choose good cosmetics “blindly”
It is no longer enough for us if His Majesty the Cream just “works”. He must certainly evoke a storm of positive emotions in us. First of all, tactile ones. What is the reason, Yulia Kudryavtseva tried to find out.
How to choose good cosmetics
Gentle than tender
If a banal cream application turns into a divine ritual, then you have chosen the right skin care product! Buttery and Melting Enriched Cream Orchidee Imperiale Cr`eme Riche, Guerlain, is a fantastic product. By the way, you can get great pleasure not only in the process of using it, but also just admiring the luxurious jar or touching it.
Night session
The texture of cosmetics designed to regenerate our skin in the dark should not cause any doubts! The melting, silky Orlane Absolute Recovery Night Cream meets the highest demands of the most capricious young ladies. If only because the exquisite aroma relieves tension and soothes.
Not so long ago I caught myself thinking that a really effective cream I can easily exchange for a less “effective” copy if the texture of the latter turns out to be more pleasant. Psychologists justify such quirks by the fact that my vision is so overloaded with a constantly changing picture that the body requires me to make a choice by touch … In fact, this makes a certain sense: delving into my own subconscious, I concluded that according to the “blind” principle I choose not only a cream, mask or shower gel, but even a powder compact or a mobile phone. Fortunately, it turned out that I was not alone in my madness. Patrice Dushman, a French researcher in the sociology of consumption, describes the present as “the era of two Ks.” “The invasion of cashmere in clothes and corian in design – materials that are above all pleasant to the touch – suggests that the touch is taking over everyday life,” he said. And, of course, this trend touched the beauty industry in the first place.
Body oil with aroma Missoni, Missoni
Intensive cream of complex action Prodigy, Helena Rubinstein
Body cream 154, Jo Malone
Anti-aging nourishing face cream Prcision, Chanel
Night cream for naked skin, Kenzoki
Pondering my little discovery, I ran to a meeting with the art director of the Clarins brand, Thibaut Vabrom. “Cream or gel, lipstick or gloss?” – spun in my head. “Now lipstick is in high esteem,” the eminent make-up artist replied to an unanswered question. – And do you know why? A few years ago, everyone swiftly changed this feminine beauty product in favor of shine. And the problem was solely that the texture of the lipsticks left much to be desired. Fortunately, time does not stand still: now even the most persistent specimens are silk and delicate. ” He is echoed by another make-up guru – Olivier Echaudmaison, art director of the Guerlain brand: “Do you know what the first responses were about the Parure compact powder? “What a luxurious package! It’s so nice to hold it in your hands. What a wonderful texture! I just want to constantly apply it to the skin. ” And only then did the girls compliment the beautiful coating, rich palette … ”
Body scrub “Oriental luxury”, Champneys
Intense Nourishing Body Cream, Yes To Carrots
Cream for the neck and décolleté Ronergie Morpholift RARE, Lancome
Bath and shower cream with aroma Givrine, E. Coudray
What can we say about skin care products ?! When your fingers are immersed in the cream and you don’t want to take them out, this means that the cream is right for you! “How can I use such a rich product – my skin just won’t breathe!” – my friend constantly exclaims. But I have several arguments to convince her. First of all, the rich texture does not overload the skin. The most famous luxury brands create cosmetics that are similar in consistency to thick sour cream, but, barely in contact with the skin, they melt and are easily absorbed. There is another misconception – to think that after applying a product with a “rich” texture, the skin will be sticky. Will not! Scientists, minds who have been working on formulas for the precious contents of new-generation cosmetics for years, have solved this problem. So you will not experience any discomfort – one endless pleasure! So, having received the “go-ahead” from all higher cosmetic organizations, I can state that sometimes it is worth following your own feelings.