It’s no secret that cosmetics sellers often think not about our good, but about their own benefit. Fulfillment of the plan and bonuses from sales are stronger than decency and professionalism. In order not to become a victim of self-interest and “divorce for money”, but, on the contrary, to turn their skills to your advantage, you just need to learn how to separate one from the other.
Let’s dot the “i” right away: beauty consultants are in the store to sell us cosmetics and enrich its manufacturers. Of course, many of them treat this process with soul and decently. But, unfortunately, a significant part acts only for their own benefit, professionally manipulating clients, trying to impose on them the maximum necessary and unnecessary means.
On the other hand, there is no need to dramatize the situation. Of course, there is no global cosmetic conspiracy to harm our appearance. Perfumers, make-up artists and cosmetologists are creative people who sincerely strive to make this world a better place. But the sellers of their creations are of little concern that you do not need all the funds on the store shelves. To get their coveted sales bonus, they go to all sorts of tricks.
Instead of perfume – shower gel for the same price
And these tricks are not always decent. “My first gift to a young man unexpectedly turned out not to be the perfume he dreamed of, but a shower gel. Looks like the store ran out of 30ml bottles and I didn’t have the money for more. So the consultant “sold” the gel that no one needed in order to at least somehow make money on it. Being a naive girl and believing in an adult aunt, I did not even look at what she put in the bag. It was insulting and ashamed when he opened the gift, just to tears, ”says 23-year-old Nastya.
If a consultant scolds your favorite brand, sharing information that it contains hormones or poisons, don’t be fooled!
Such stories are not uncommon, as are situations when you are discouraged from buying the right product in favor of the product of the brand that pays employees a larger percentage of sales. And what about the situation when you come for lipstick, and return with a bag of makeup, half of the shades of which can only be used at the carnival? Only because the makeup artist made up beautifully and convinced that with this make-up set you will look like this every day. Unless he forgot to teach the technique and threw in a couple of slow-moving vigorous lipstick colors.
Recognizing manipulations
There are a lot of stories about the tricks and deceit of store consultants. What to do? Forget your way there and order everything online? But this is risky – without testing it is difficult to find the right color. Yes, it’s hard to describe the scent. In addition, there are even more opportunities for “divorce” on the Web. All the same marketers realized this a long time ago by placing ads on websites and starting cooperation with bloggers.
The result of bribery is fake praise posts that sound convincing. But at the same time they are so insincere that they will give odds to any seasoned seller. So let’s get back to tangible shopping. In addition, consultants in stores can turn from manipulators into excellent assistants. If you learn to recognize their tricks and apply your own in response. So, what are we most often caught on?
Cosmetic bag as a gift. It is not clear why, but this Chinese consumer goods, albeit with the logo of a luxury beauty brand, serves as an important argument when choosing a care product. Don’t fall for the lure of ditching a product you want just because some obscure product comes with a free cosmetic bag. You don’t put it on your skin.
Three for the price of two. Imagine: you came for mascara, you see this tempting promotion, and as a result, instead of a thousand rubles, pay two. Yes, in terms of each product, it comes out to 700 rubles, but why do you need three funds? After all, mascara has a short shelf life. And when you get to the last one, there is a great chance to get a dry residue in the literal sense.
Sale. At this time, the temptation to pay half as much blinds your eyes. Result: a basket of random funds twice the amount planned. And a good part of them may be expired. After all, our familiar manipulators enjoy the general hype and are happy to mix expired products with fresh ones.
Gossip. If a consultant berates your favorite brand by sharing “reliable sources” that it contains hormones, poisons, and baby blood, don’t be fooled. Especially if you are immediately offered an alternative brand. All cosmetics must undergo certification, both global and Russian, and cannot contain anything seditious.
Another thing is that we are all different. And the active ingredients of the products act on the skin of each of us differently. So if you know a brand is right for you, don’t give it up because of slander. Try new things, of course. But not under pressure.
Sharpened tact. The makeup artist worked on your face for half an hour? The seller enlightened on all aroma trends? This is not a reason to compensate them for daily earnings. The time spent on you is part of the duties of the staff, for which they receive the main salary. Buy what you really need. All the same, the guys will get their own from this.
Don’t buy a new fragrance on the fly. Put it on your skin, be like listening
Compliments. If you see a monster with a purple mouth in the mirror, and the nymph behind the counter sings that this color makes you younger, run away from her like the plague. She definitely won’t sell what she needs. Yes, it’s always nice to hear that you’re heavenly good. But free of charge.
Lack of time. Don’t buy a new fragrance on the fly. Apply it on the skin, walk around, listening. Did you like it? Smell with a tester and go to lunch. If the smell still seemed wonderful while eating and did not discourage the appetite of you and those around you, you can buy. It’s the same with tinted cream. Dior art director Peter Phillips advises: “Don’t wear it on your arm, but on your neck: its shade is closer to the complexion, and you will immediately notice a mismatch. Be sure to go outside with a mirror to see how the tone looks in daylight.
Excess time. Fill the “window” between meetings with a visit to the perfumery? Only if you have an iron will! Idle wandering between the shelves, most likely, will end in the networks of a consultant or a makeup artist’s chair with all the consequences.
Stress. Did you get it at work or at home? Dumped boyfriend? Betrayed by a friend? Sacramental: “You need to at least please yourself with something,” most likely, it will result in the purchase of something that you, in a normal state of mind, do not even want to touch.
This material is illustrated with novelties of proven brands, whose consultants can and should be trusted. These brands care so much about the image that they diligently and regularly educate and train employees. The training program includes a set of rules for decent communication with the client. Therefore, they will definitely not “file for divorce” with you.