The Ukrainian online food ordering market is growing, albeit slowly. And he has great prospects, if you follow the example of the countries of Europe, where a year ago 60 million people used the services of ordering and delivering food. For example, in Germany, one third of residents buy food online.
In Ukraine, the same indicator is still only 9%. And we are talking, first of all, about the capital and large cities.
What Ukrainians buy online
- 58% say they buy clothes, shoes and accessories,
- 50% – IT equipment and mobile devices.
- consumer equipment is bought by 44%
- 40% buy cosmetics and personal care products online
- packaged food – 6%
- fresh food products are bought by 3% of Ukrainians
And what about them?
You can compare the nature of purchases and preferences for online orders of Ukrainians and residents of other countries from such a visual plate.