October is traditionally declared in Russia as the month of the fight against breast cancer. On the day of the start of the Campaign, the famous TSUM building will be illuminated with pink light. This will happen at 19 o’clock. At the same time, the famous actress Elizabeth Hurley will announce the official opening inside the department store. Everyone will be able to see the star this evening, and at the same time become a participant in the Campaign.
Providing assistance is useful not only for the foundation, but also for the participants. Those interested can buy any products of the brands Estee Lauder, Clinique, DKNY, La Mer – the proceeds from their sale will be transferred to the Federal Breast Center of the Ministry of Health of the Russian Federation for the development of screening (safe studies of people that allow the detection of various pathologies) and networks of relevant institutions. Elizabeth Hurley will personally sign the purchases made for the promotion.
Founded in 1993 by Evelyn Lauder, the independent, non-profit Breast Cancer Research Foundation subsidizes clinical and genetic research. Since its inception, the Foundation has earned more than $ 315 million. This money goes to support scientists at top universities and scientific medical centers around the world where breast cancer research is conducted, and this will undoubtedly lead to the creation of a drug in the very near future.