An edible billboard the size of a double-decker bus was built in London. During the day, Londoners could enjoy free sandwiches, which were taken directly from the 4 * 6 meter wall and immediately dined on them.
A huge billboard was created from 2000 thousand real burgers. We used the most popular types of sandwiches in the country – meat classics from GBK, Byron, Bleecker Burger, Polo and + Burger. And for vegetarians and opponents of beef, they prepared burgers with vegetables and chicken.
Thus, the famous food delivery service Deliveroo celebrated the 10 millionth delivery of a burger in the UK, and along the way promoted its services and established a connection with the consumer. The motto of their new Eat More Amazing campaign is Eat More Amazing.
As Emily Kraftman, head of marketing for Deliveroo UK and Ireland, said: “We know the UK loves hamburgers as they are one of the most popular dishes ordered on Deliveroo.”
4 more bright and tasty outdoor canvases
Edible billboards are a good mix of food and advertising, but grocery companies rarely dare to promote their product in this way. Therefore, over the past 11 years they can be counted on the fingers, but they are all impressive. To create edible canvases, they used: cheese, chocolate, beer, soda, salad, canned food, bananas.
We could not pass by and decided to show you the most interesting ones.
Chocolate billboard from the Thornton’s brand is made from 10 chocolate bunnies, 72 chocolate eggs and 128 chocolate bars. They spent 3 months on making, and ate it in three hours!
Giant banana billboard 6 * 4 meters made from over 5000 green and yellow bananas. Also represented in London. It took 3 days and 11 hours to create it.
Cheese billboard Virgin media weighs 110 kilograms and is made from 10 types of cheese. And they worked on it for 8 days.
Billboard of 13360 small cakes Mr. Kipling in London. Pastry artist Michelle Wiboweau took 7 hours to create a huge, sweet outdoor advertising canvas for the British brand of cakes, pies and pastries. All this time, she neatly arranged the cakes in the cells.