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Child food: the ads that would cause a scandal today
Annie Pastor’s book “The pubs that you will never see again”, published by Hugo & Desinge, reveals 100 years of advertising dating mostly from the 19th or 20th century. The least that can be said is that some advertising messages of the time, extolling the merits of drinks, candies or other food products intended for children would be inconceivable today.
Our eating habits have changed a lot, as evidenced by these old advertising posters. If the beginning of the 19th century was marked by a real freedom of tone, after the Second World War and its years of food restrictions, the pubs send families a clear message: “ get overweight it’s good for your health, eat fatty and sweet “. Inconceivable today with the famous slogan: “eat 5 fruits and vegetables a day”. Then, in 1948, with the creation of the World Health Organization (WHO), the tone changed and recommendations changed in terms of public health and food hygiene. Ads are starting to incorporate cautious messages, advising families to live healthy above all else. Let’s take a look back at this collection of pubs and slogans that you will never see again …