Nutritionists are arguing about it, children love them, and when there is no time for a full Breakfast, they are a saving option for parents. It’s all about the corn flakes, one of the most popular options for Breakfast and snacks.
And their history is fascinating and directly related to brothers William and John Cellulari. John Harvey Kellogg received a doctorate from New York University and returned to his native Battle Creek, Michigan. He worked in a boarding house Battle Creek, where he was treated mostly Seventh-day Adventists. The younger brother Will Keith Kellogg was helping John in a boarding house.
Patients had to follow a strict diet that prohibited the use of animal food, the basic rate of eating was done with yogurt. Besides yogurt, patients were given porridge on the water; people were hungry and rioted.
And here, 30 Jul 1898, William Kellogg and his older brother John Harvey Kellogg accidentally left wheat pieces on the stove and left. Returning, they found that the dried clumps were very edible, especially if they were compressed with a rolling pin. And having done the same with corn, Kellogg made a mini-revolution in gastronomy.
Will Keith Kellogg left John Harvey Kellogg on the right.
Kellogg treated seventh-day Adventist and was an active adherent of this faith, which strongly recommends to his flock vegetarianism and a complete rejection of meat, especially John. And in these tasks, he saw a special mission of cornflakes. The fact that Kellogg believed that bacon and eggs increase libido. But the cornflakes he was praised as food that reduces sexual needs.
At first, this breakfast was popular only among believers and in the health resorts, but gradually corn flakes began its triumphal March across America. When it became clear that the cereals market is not limited to the boarding house patients, the orders were coming from other places; Will suggested organizing a business to mass produce flakes. John refused, saying that his goal is to combat sexual attraction and self-satisfaction, which, in his opinion, will lead the whole world to Satan and the devil. Then will’s patented corn flakes, adding to the recipe sugar to target the market for children. Sugar also gave the crunch needed for the flakes floating on the surface, and the child was interested.
The popularity of cereal has become a well-thought-out advertisement – “healthy, tasty, and quick Breakfast” really has become a small revolution in Americans and Europeans’ habits. Interestingly, to promote the cereal to the masses, Kellogg held a sensational advertising campaign. In the ladies ‘ magazines, readers were asked, going to the store, wink the grocer.
By William Kellogg grew rich, but the money from their famous cereal was spending, mostly not for themselves but charity. Thanks to the cereal with the rooster on the box Foundation was founded Kellogg school for disabled children, just school, and a sanatorium.
And though corn flakes have some nutritional value – rich in amino acids, to improve memory glutamic acid, contain some useful substances to call them a healthy Breakfast is impossible. Due to the high sugar content after such a meal, the body increases insulin levels, leading to the rapid emergence of hunger feelings. It is unnecessary to start Breakfast, adult or child, with a sweet because this diet will lead to diabetes and impaired eating habits sooner or later. It is ok if it’s not permanent but rather is sometimes acceptable.