A trip to Asia and America to add exotic flavors and aromas to Florette’s range of ready-to-eat salads.
The destinations chosen to give birth to the brand’s Healthy Nutrition Project Florette, are Japan and Mexico, as the first products of packaged salads of International cuisine
In the words of the commercial and Marketing director of Florette Ibérica, Fermin Aldaz: we can see in a visual way what is the main objective of putting both products on the market.
Florete is always committed to quality products that satisfy consumer demand. With foreign food being a growing trend, we have decided to bet on Mexico and Japan so that consumers can explore new gastronomic experiences.
The beginning of summer and the consequent tourist influx, frames the launch, managing to provide a differential factor to the temporality and seasonality of the consumption of salads.
More and more consumers demand international food, and more specifically Oriental and American, and in this fresh and simple way, Florette delves into the culture of two countries where gastronomy plays a very relevant role.
Two civilizations, two salads
First we have the Central American MEJICO. The product travels to ancient pre-Hispanic civilizations with this delicious Mexican salad, which is presented to the market in a 200 gr format.
Its vegetable base is composed of red lollo, iceberg and red cabbage, accompanied by the guacamole sauce and the famous multigrain nachos, to provide it with an authentic transoceanic content without the need to cross the pond, and to be able to consume it in our latitude with total comfort and without losing authenticity in flavor.
In second place, JAPAN is presented, the best exponent of traditional Japanese gastronomy, which, like its ancestral civilization, maintains in its traditions the perfect harmony of gastronomy and life.
A delicious explosion of flavors is forged from vegetables such as tatsoi, arugula, red oak leaf and red lettuce sprout, which mixed with soy sauce and sesame, make the perfect dressing to give personality to a surprising wasabi cheese as an indescribable and above all intense finishing touch.
The two products join the recently launched Vittalia de Florette range, which are part of a new line of products, which complement the traditional range, with solutions and experiences that provide consumers with an improvement in their nutrition and at the same time a variety in their diet. .