Italians have recently been surprising with various innovations related to food and products. Either they want to make olive oil fuel for motor ships, then suddenly it will be forbidden to eat on the streets of Florence.
Not so long ago – another innovation. This time the Japanese cuisine restaurant in Milan excelled. To attract new visitors, the restaurant decided to use the stars of Instragram. Now they will not be able to pay for the ordered food. Of course, provided that they share a photo of the establishment on their profile.
Moreover, the restaurant ranked the “stardom” of the Instagrammers. So, guests who have from 1000 to 5000 subscribers will receive 1 free dish.
2 servings of sushi will be given to bloggers who have just under 10 fans online. If a post with a photo of a restaurant is published on their Instagram account by an Instagram star, followed by 000 people, they will be able to eat as many as 50 dishes for free.
And as many as 8 free portions will be received by those insta-celebrities that boast 50 to 000 fans.
Well, if suddenly an Instagrammer with more than 100 subscribers comes to a restaurant, he will be able to eat practically without stops, as much as he wants!
Marketers call this approach of the owner of this establishment, Matteo Pittarelo, wise and modern, because today advertising on the Internet is the most effective.