The Summer Olympics in China is beginning to attract brands that are generally not associated with sports at normal times. For example, Benetton decided to contribute to the Olympic commodity race.
The brand presented two fragrances dedicated to the Olympic Games and created specifically for the Chinese consumer – Energy Games Man and Energy Games Woman. The perfume comes in bottles with Chinese red and yellow symbols and is a complex fragrance that, according to experts, Chinese consumers prefer.
The feminine scent is based on tangerine, lychee and peach, while lavender, the scent of the Japanese citrus plant yuzu and melon are mixed for men.
A source:
.