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“Green is the new black!” Four years ago, this slogan, thrown by model Laura Bailey, looked like a provocation. Eco-fashion is our everyday life today. Or maybe ecology fashion?
Sometimes you look around and think: only the lazy didn’t sign up for the green. Why am I not on this list? And the truth is – what is in the way? Do I like it to be clean and beautiful around? – Yes, sure. Do I want more trees around than concrete structures? – What a question! Naturally I want to! But the thought of some special actions extinguishes all enthusiasm: to engage in ecology – you need to carve out time, energy, go somewhere, or even go.
All these thoughts often stop us from participating in environmental projects. But everything is much simpler. If you find yourself turning off the tap while brushing your teeth and opening it only when you need to rinse your mouth out – or, noticing someone else’s cigarette butt on the sidewalk, send it to the trash can – you are already on the right track. These are the little things that start your ecological investment in your surroundings.
And as for saving tigers and planting trees – indeed, at the pace of modern life, it is difficult to carve out a moment for such a large-scale action. It is good that there are people who are ready to do it for us. They will save our time – and money … You still have to spend money – but with a pleasant benefit for yourself.
Yves Rocher came up with such a convenient formula: you buy one product from the company – and thus automatically plant one tree. How does it work? Let’s tell you in order.
Back in 2007, Jacques Rocher, President of the Yves Rocher Foundation, joined the initiative … He decided to tie together two noble ideas – caring for female beauty and the ecology of the earth: “What if we allocate part of the funds spent by buyers to environmental projects? Then, purchasing Yves Rocher products, our clients will feel that they are engaged not only in their beauty, but also in the health and beauty of our planet! “
Since then, with the help of Yves Rocher, tens of millions of trees have been planted around the world – in France, India, Brazil, Mexico, Senegal, Ethiopia, Morocco, Australia, Madagascar, Haiti, Burkina Faso.
In 2010, the Yves Rocher brand signed a cooperation agreement with WWF in Russia. The goal looks very ambitious: by the end of 2012, Yves Rocher and WWF will plant 3 million trees in the Arkhangelsk region.
Jacques Rocher personally came to the Arkhangelsk region and visited a pine nursery. “When you hold this little seedling in your hands, you can hardly believe that it will grow into a tree 40 meters high,” said the President of the Yves Rocher Foundation.
Most importantly, this whole story is possible thanks to you, the Yves Rocher customers. After all, it is your love for Yves Rocher cosmetics, trust in its quality that allows the company to fulfill its difficult, but such a worthy goal! Remember: until the end of 2012, every time , you automatically transfer funds to plant one tree. This is how easy it is to join the honorable and useful campaign “Greening the planet together!”
And also the Internet game “Plant a Forest” is timed to coincide with the action: on the site posadiles.ru you can plant virtual trees, grow them and create your own forest. And if your forest turns out to be the largest, you will receive a special prize from Yves Rocher – a basket of Herbal Cosmetics.
As an advertisement.