Yandex found out which brands are the most popular among children
Researchers have scientifically proven that babies are greedy.
Do you want your child to pull mom or dad towards the shelves where your product is laid out? Decorate it with your favorite cartoon character. This formula of success is well remembered by manufacturers not only of toys themselves, but also of clothes, stationery, food and even hygiene products. I know for sure: between the two means, my child will choose not what is of higher quality, but the one with the face of a minion. Or smesharika.
What the parents understood intuitively, Yandex proved statistically by examining the products presented on the Market.
– Among the toys here, every tenth sentence (there are more than 400 thousand of them) uses someone’s image, – they say in the company. – On the second place clothes, and on the third – household goods, in particular towels and bed linen. Single such offers are presented even in auto products and services.
Girls, as it turned out, are more inclined to idealize characters. A quarter of all “pink” toys belong to one brand or another. Among toys for boys, there are only four percent of them.
“The three most popular universes among goods in general are the epic Star Wars, Disney’s Cars, and the Russian animated series Masha and the Bear,” analysts say.
Rest assured, each brand has been using certain products for a long time. Parents of boys at the words “Star Wars” more and more often first of all come to minds “Lego” constructors. “Cars” are, of course, cars and race tracks.
– “Masha and the Bear” is more closely related to musical instruments, – asserts in “Yandex”. – Barbie and Monster High – dolls; Peppa Pig, Teenage Mutant Ninja Turtles and Ponies from Friendship Is Magic (My Little Pony brand) – primarily play sets and figures; Mickey Mouse is women’s T-shirts and Hello Kitty is a wristwatch.
For girls:
– Barbie, Lalaloopsy, Monster High, Winx, Ever After High, Frozen, Disney Fairies, Mickey Mouse, Hello Kitty, Masha and the Bear.
For boys:
– Cars, Chuggington Engines, Robocar Poli, Star Wars, Spiderman, Teenage Mutant Ninja Turtles, Vroomiz, Fireman Sam, Iron Man, Tom and Jerry “,” Paw Patrol “,” Despicable Me “(minions).
For babies:
– “Peppa Pig”, “Winnie the Pooh”, “Soyuzmultfilm”, “Luntik”, “Jake and the Pirates”.