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An unusual project was launched by the Chitai-Gorod bookstore chain.
It is a well-known fact that it is impossible to force a child to fall in love with reading. But it’s very easy to keep him motivated by treating reading not as an annoying duty, but as a pleasure that the whole family values. To stimulate the interest of the little reader, simply entrust him with a self-purchase in the bookstore.
As a rule, to the book that the child has chosen himself, he will have a different attitude, and the chance of reading it is much higher than when imposing the “correct” literature. You can strengthen attachment not only by making a conscious choice, but also by buying it yourself. And “Chitay-Gorod” suggests adding a little more game.
A chain of bookstores presented an unusual project – … Its owner can choose and buy the books he likes from the store’s assortment. Moreover, there is no risk that a baby or teenager will buy something that is not suitable for his age. The card is valid only for literature with age restrictions (0+), (6+) and (12+).
A read agent will be able to fully assess all stages of an independent adult act: choose what he likes, pay at the checkout, and then start reading. In addition, such a card will teach you how to properly distribute finances. Although it can be used several times, the amount on it is strictly regulated. At the moment, cards with a denomination of 500 and 1000 rubles are available.
You can find a personal read-agent card in stores in Moscow, the Moscow region, Novosibirsk, Yekaterinburg, Nizhny Novgorod, Kazan, Chelyabinsk, Omsk, Samara, Rostov-on-Don, Ufa, Krasnoyarsk, Perm, Voronezh and Volgograd.