The fact that insects are a great source of protein is no longer news. So, after celebrities such as Nicole Kidman, Angelina Jolie, and ordinary people paid attention to this product.
For example, in the German supermarket chain Rewe, located in the city of Aachen, the sale of burgers has started, which instead of the traditional meat cutlet includes a cutlet made from flour beetle larvae.
Further – more: the British supermarket chain Sainsbury`s put fried crickets on sale as a snack or beer snack. Eat Grub Smoky BBQ Crunchy Roasted Crickets hit 250 stores at £ 1.50 each. Not a very cheap snack, at the level of a delicacy.
In Ukraine, edible insects are still a novelty. Although not so long ago, young scientists of the Sumy National Agrarian University produced cricket bars, our gastronomic preferences are quite traditional.
But it looks like you will have to reconsider your tastes. After all, the world market for edible insects is in a phase of rapid growth and will reach 2023 million pounds by 400. The bulk of the turnover falls on the countries of Asia and Africa, where fried crickets and larvae are historically not considered exotic.
Rachel Eyre, head of brands for the future at Sainsbury’s, says the consumer market is ready for the new product, and consumers will soon see edible insects as an alternative protein source rather than a weird and dangerous exotic.
Would you buy dried crickets for beer if they were on sale at your local store?