American journalist Jonah Lehrer could not choose cereal for breakfast in the supermarket. And I thought of writing an essay about it. Lehrer notes that we make some decisions after thinking well, others spontaneously. True, upon closer examination, the second choice turns out to be not at all spontaneous, it entirely depends on our experience.
American journalist Jonah Lehrer could not choose cereal for breakfast in the supermarket. And I thought of writing an essay about it. Lehrer notes that we make some decisions after thinking well, others spontaneously. True, upon closer examination, the second choice turns out to be not at all spontaneous, it entirely depends on our experience. Kasparov can play on equal terms with a computer not because he thinks just as fast, but because he has played thousands of games before. But the most surprising thing in the book is that people who are affected by the part of the brain responsible for emotions, while maintaining their analytical abilities, cannot make decisions. Because our choice is always emotional and fluctuates between “pleasant” and “unpleasant”. And so, the best thing we can do when making a decision is to collect all the necessary information and leave it to boil in our heads. Intuition itself will tell us how to do better.
AST, Corpus, 350 p.