Why is it so difficult to resist food temptations? Why do we continue to reach for a plate, even knowing that we don’t want to eat, that it’s harmful, unnecessary, and they get fat from it? The author of this book, a medical doctor and former FDA chief, admits to being a longtime reflex eater.
Why is it so difficult to resist food temptations? Why do we continue to reach for a plate, even knowing that we don’t want to eat, that it’s harmful, unnecessary, and they get fat from it? The author of this book, a medical doctor and former FDA chief, admits to being a longtime reflex eater. Most residents of modern cities also know to themselves that conditioned reflex overeating is characteristic of them. It’s not a lack of willpower or motivation, not hunger or lack of self-respect, but the fact that we have become addicted to food, and this addiction has the same biological roots as tobacco, alcohol and nicotine. The experts Kessler met confirmed his assumptions: delicious food is food high in sugar, fat and salt; delicious food reprograms our brain, creating a cycle of “stimulus – desire – pleasure – habit”; fast food and other food manufacturers deliberately or instinctively manipulate ingredients in ways that start this cycle and make us eat more and more instead of satiating and stopping. Is there a way out of this vicious circle? Kessler developed a rehabilitation program for those who have lost control of themselves – Food rehab. It allows you to fight back against the super-tasty food that surrounds us, using a set of different techniques, from a critical shift in perception to creating a feasible nutrition program. This is not a diet, but a real confrontation with a dangerous enemy. It is impossible to defeat him once and for all, but you can (and should) keep it under control. Anyway, David Kessler succeeds.
United Press, 346 с.