50 shades of tan

Chocolate tan is no longer in fashion, as well as snow-white skin. A light golden tone not only suits us, but also speaks of a healthy lifestyle on vacation and the ability to take care of yourself.

Sunburn today is not just a skin tone, but a whole philosophy. With its currents, branches, supporters and opponents. Sometimes it seems that dermatologists and cosmetics manufacturers are deliberately heating up passions around ultraviolet light. One thing is clear: today even kids know that they need to protect themselves from the sun. Adults, on the other hand, find themselves in a dilemma: how to get the coveted bronze shade and not cause themselves the slightest harm ….

Paleness retired

For the past ten years, fashion theorists, having assessed the scale of cancerophobia in society, have tried to return the cult of snow-white skin. They emphasized her aristocracy, created special shades of make-up, released only white-skinned models on the catwalks. But the venture failed. A pale appearance was still a sign of fatigue, poor health and illness. And this in our society, where appearance is one of the components of success, does not attract anyone. True, excessive tanning has lost its former relevance. It is no longer associated with luxurious resort life, but rather speaks of ignorance and neglect of one’s health. In addition, it hints that on vacation you had nothing to do but lounge around the pool. But the golden skin, barely touched by the sun, demonstrates the ability to enjoy a tan without harm to the body.

sunbathing in between

Now, on vacation, it is customary to travel around the neighborhood, take walks and bike rides, spend a siesta with a glass of lemonade in small cafes, and play tennis or volleyball with like-minded people in the afternoon. At the same time, of course, use sunscreen, not forgetting to renew them even on the road. And thus acquire a golden tan. Agree, slightly tanned, we become more seductive, the smile seems whiter, the skin is smoother, and the color of the eyes is brighter. “Amber-golden bodies look more erotic to us,” says psychoanalyst Olivia Rebecca Lustman. – By erasing the signs of fatigue and hiding imperfections from the face, a light tan fulfills the secret dream of retouching itself. That gives confidence and a positive attitude.

Optimal conditions

Our dark pigment melanin absorbs and inactivates UV better than any filter. But only when the quantity and activity of the sun’s rays do not exceed the speed and quality of the production of this pigment. Pre-solar cosmetics and special vitamin complexes will help speed up this process. You need to start applying them about a month before going to the beach and do not stop during the rest, as well as some time after. After all, after any exposure to the sun, toxic substances are produced in the skin that need to be neutralized. Modern post-solar preparations will help with this. Now most of them contain not only soothing and moisturizing substances, but also detox complexes, as well as melanin fixers. You should not replace these products with an ordinary cream: the tan will not be so beautiful.

Sensual Protection

“Everything to please you” could be the motto of the new sun protection products. “Sunscreens themselves are not very pleasant to the touch,” explains Olivier Courtin-Clarins, CEO of Clarins, “so high SPF products used to be sticky and difficult to apply.” Because of this, we were too lazy to thoroughly apply the cream and renew it once again. That’s why in recent years, the leading players in the sunscreen market have focused on tactile sensations. Thanks to their efforts, we have airy mousses, dry sprays, the lightest lotions and, of course, non-sticky oils. The latter were not taken seriously by dermatologists before, averaging 6-8 SPF, as it was not possible to include many filters in the oils. However, oils have always been valued for their ability to instantly absorb and leave the skin satiny and shimmery. It took a lot of talent, audacity, effort to make a cosmetic revolution and introduce SPF 30, 40 and even 50 into sun oils. And also make them universal (for face, body and hair). Now you can “oil yourself” on the beach from head to toe. And the more you do it, the better.

white brotherhood

A side effect of information about the dangers of sunburn is the growth of heliophobia (fear of the sun). Heliophobes do not trust even the most powerful means of protection, they are panicky afraid of melanoma, pigmentation, photoaging … In China, there is now a boom of facekini (bikini for the face) – hoods that hide the face from the sun. Cosmetics that can “wash off” a tan are also held in high esteem. Doctors are alarmed: in heliophobes, the level of calcium and those hormones that require ultraviolet radiation are falling. So let’s not go to extremes, because after all, we are all “children of the sun”.

In warm colors

Lancaster Dry Spray SPF 50 Sun Sport Wet Skin; Clarins Skin & Hair Oil SPF 30 Sun Care Oil Spray; Lancôme BB Cream SPF 50 Soleil Bronzer; Dior Self-tanning oil Dior Bronze; Vichy Dry Spray SPF 50 Capital Soleil Invisible Hydrating Mist; L’Oréal Paris BB Cream SPF 30 Sublime Sun “Flawless Tan”; Shiseido Powder SPF 30 UV Protective Compact Foundation.

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