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English brewery Wychwood Brewery is owned by Marston’s, which generated £2018 billion in revenue in 1,14. The annual production of Wychwood brands is about 54 barrels – these indicators allow the company to occupy the first place in the list of the largest producers of organic beer in the country. The flagship brand is Hobgoblin. Products are supplied to 000 outlets in the United Kingdom, exported to Russia, USA, Europe, Japan. In 46, Wychwood was voted the best brewery in the UK in a public online vote.
Historical information
Officially, the company was founded in 1983, although it has a long history. The basis for the modern enterprise was laid back in 1811, when the Clinch brewery was founded in the town of Whitney in Oxfordshire. The family business was successful until the end of the 1945th century, in the first half of the XNUMXth century things began to decline, and by XNUMX the brewery was taken over by Castletown Brewery. Subsequently, it changed hands several times and almost ceased to exist until it was acquired by Paddy Glenn.
When Chris Moss took over, the brewery took on its current name, Wychwood Brewery, after an old forest near Whitney. It was Chris Moss who created the popular Hobgoblin beer and first decorated the bottle with an illustrated label. In the promotion strategy of the new product, the focus was on the use of legends, the creation of creative slogans and packaging. Hobgoblin’s success is a combination of ingenious marketing and really high quality beer. Since 2008, Wychwood Brewery has been operated by Marston’s.
Awards
CAMRA Blackpool Beer Festival:
- 1993 – gold (Hobgoblin) medal and the title of “Best Beer of the Festival”.
Beer Festival in Stockholm:
- 1997 – gold (Hobgoblin) medal, title “Beer of the Year”.
World Beer Championships:
- 2006 – gold (Hobgoblin) medal.
International Brewers Competition:
- 2002 – gold (Black Wych Stout) medal;
- 2015 – gold (Hobgoblin) medal.
International competition of beer and cider producers:
- 2015 – Gold (Hobgoblin) medal.
International Beer Competition, Balaret:
- 1998 – Silver (Hobgoblin) medal.
International Beer Challenge:
- 2012 – bronze (Wychwood Ginger Beard) medal.
Beverage Tasting Institute:
- 2011 – Silver (Hobgoblin) medal.
Asia beer awards:
- 2012 – gold (Wychwood King Goblin) medal.
The Beer Awards:
- 2016 – silver (King Star Crafter Lager) medal;
- 2017 – silver (Hobgoblin IPA) medal.
World beer awards:
- 2017 – gold (Hobgoblin Gold) medal;
- 2018 – gold (Hobgoblin IPA) medal, World’s Best IPA title.
BBI drinks competition:
- 2018 – silver (Hobgoblin IPA) medal.
Beer Marketing Awards:
- 2015 – victory in the nomination “Best Event” for the organization and holding of Hobgoblin Roadshow.
Types of Wychwood beer
Wychwood Hobgoblin, 5,2%
The brewery’s iconic variety, the most awarded in international competitions and included in the TOP-500 of the famous “beer hunter” Michael Jackson. In style, this is a European strong bitter – with a characteristic oily texture and a full body. The color, as the manufacturer promises, is ruby, with chestnut glimpses. The recipe includes pale, chocolate and caramel malts, Styrian Golding and Fuggle hops. The aroma is saturated with tones of caramel, maple syrup, coffee beans, nuts. On the palate, notes of roasted malt, toffee, biscuit make themselves felt. The aftertaste is dry, slightly astringent, with pronounced hop bitterness.
In its homeland, the drink has earned the title of #1 beer for the celebration of Halloween. Pairs well with meat stews, steaks, barbecue wings and grilled vegetables.
Wychwood Hobgoblin Gold, 4,5%
The bottle is decorated with a brand-specific colorful label depicting a fairy tale character. The name also plays on the legend that once under the Wychwood brewery, goblins buried their golden treasure. Pale ale is brewed from barley and wheat malts, 4 types of hops: Pilgrim, Summit, Citra, Nelson Sauvignon. It is poured into a glass with a light golden color, forming a low, but dense foam. The aroma is not bright, with notes of citruses, wild gooseberries, fresh grass. On the palate, against the background of a malt base, a distinct bitterness and a slight shade of lime green appear.
Wychwood Hobgoblin IPA, 5,3%
In 2018, the beer was recognized as the best in the IPA category at the prestigious World beer awards competition. It is brewed from a mix of Old and New World hops, which gives it a special aroma. In the bouquet you can catch notes of citrus, melon, grassy hops. The malt base of the taste with caramel sweetness is enriched with shades of juicy tropical fruits – lychee, red orange, mango. It will make a worthy gastronomic pair with fried halibut or a burger with a turkey cutlet with cranberry sauce.
Wychwood Ginger Beard, 4,2%
The name of the beer is a play on words: it translates as “Red beard”. However, the word ginger has another meaning – ginger, which clearly indicates that the drink will appeal to lovers of ginger beer. The drink has a light amber color, the foam cap lasts a long time. The bouquet is made up of tones of citrus fruits, cloves, molasses, fresh pastries, but they are dominated by the smell of ginger. The taste is also subordinated to this spicy ingredient and is distinguished by a noticeable pungency. In winter, the warming properties of the drink will come in handy, and in summer it is better to serve it very chilled.
