Is a car a luxury? Perhaps not the luxury class, says German entrepreneur and economist Wolfgang Reitzle.
Is a car a luxury? Perhaps not the luxury class, says German entrepreneur and economist Wolfgang Reitzle. Luxury is the engine of the economy, it is the standard of tomorrow and the key to the growth of general well-being. Outlining his theory, the author makes a fascinating excursion into the history of luxury, describes the status symbols, entertainment and products of the «new rich» — the American and European elite, and also reveals some of the secrets of creating successful, world-famous premium products.
ALPINA BUSINESS BOOK, 197 S.