In the register of goods of the Russian Quality System (RosQuality), Zimnyaya Doroga vodka is named as a product that meets the advanced standard, and not just the requirements of the law. Purified alcohol “lux”, soft water, neutral aroma – the characteristics of a classic drink. The design of the bottle can also be called classic: snow-covered fir trees, a wooden hut – a picture characteristic of Russia. A long-awaited shelter for a weary traveler. The manufacturer has done everything to meet the expectations of the consumer.
About the manufacturer
The brand was created in 2010 by marketers of the Moscow plant “Kristall”, which is part of the group of companies “Kristall-Lefortovo” as a base enterprise. The plant has a rich history dating back to the 1th century: it was created on the site of the once famous Moscow Wine Warehouse No. XNUMX and continued the traditions of the famous Russian enterprise. And “Stolichnaya”, which under the Soviet Union was the hallmark of Russian vodka for all the republics of the USSR and nearby foreign countries, was also created here.
After the collapse of the USSR, the state plant changed its status to an open joint-stock company, carried out reconstruction activities, modernized equipment and changed the managerial staff for further promotion in the domestic market. From 1993 to 2000, the plant produced the same assortment as in the Soviet period, only the volumes decreased three times – the enterprise defended the rights to equipment, brands, and its name in endless courts. Until it became part of the Kristall-Lefortovo group of companies formed in 1999.
The holding united five factories – in Moscow, Samara, Saransk, in the Altai Territory and in Kursk. In addition, it includes a distribution company that promotes the holding’s drinks and supplies the best European alcohol to the Russian market. Kristall-Lefortovo Group of Companies is the fifth largest producer of Russian alcohol, its market share is 6,5%, according to statistics from the Federal State Statistics Service for 2016.
The Zimnyaya Doroga brand was created in 2010, and producers call vodka one of the most popular in the company’s assortment. According to a sociological survey for 2015, it became the fifteenth most recognizable among all Russian vodka brands. The brand is a sponsor of the Winter Sports Federation, and in 2017 it won the Grand Prix in Moscow at ProdExpo.
Types of vodka “Winter road”
Zimnyaya doroga (40%). The vodka is made from luxury alcohol made from wheat malt, which corresponds to the traditional technology characteristic of Russian spirits. The drink has a delicate and light vodka aroma, and a mild malt taste. Serve chilled to 6-8 ° C with hot dishes of Russian cuisine, meat and fish. Neutral taste and aroma make it possible to use vodka in alcoholic cocktails.
Zimnyaya doroga, Night (40%). The design of the label repeats the design of the Winter Road drink: the same snow-covered forest, only at night, and the same cozy house, only the lights are on in the windows. And the aroma of the drink is the same – light with subtle notes of vodka. The soft taste seems slightly velvety, thanks to the alcohol infusion of poppy added to the drink. Bartenders use vodka in cocktails due to its good compatibility with any ingredient. It is served chilled to 6-8°C. It is combined with hot dishes of Russian cuisine, meat and fish snacks, cheeses, olives and pickles. Sets off the taste of seafood, smoked meats, meat, game and fish cooked on an open fire.
