The Beer Fair Internacional arrives in Madrid with a truly entertaining program of activities, to host two days of leisure and pairing with fermented products from various countries in a single place, the Vistalegre Palace in Madrid.
Admission is free, drinks are not, but during the two weekends that the event will take place, from February 25 to 28 and from March 3 to 6, fans of the best disciple of barley will be able to sing, dance, drink and enjoy throughout the day in a unique gastronomic show.
To the chords of live music, by Caravan and its unsurpassed Rock & roll, Or the BierBand, with his trip to traditional Bavarian folklore, Families, groups of friends and curious visitors will meet, who will be able to enjoy from the children’s and morning sessions, to the evenings with special pairing well into the night.
The gastronomic proposal that completes the excellent pairing of the Beer Fair, is the responsibility of the group “factory”, demonstrating its best version of German and international cuisine.
In this winter edition of the particular Madrid Beer Fair, you will be able to taste multiple elaborations of fermented wines from the Heineken group, which come from factories in Europe and America, where their brands elaborate with fine tradition the excellent, blonde, tan and black that we detail below:
- De Germany Paulaner comes to us with its different varieties of wheat such as Hefe-Weibbier Dunkel, la Hefe-Kristallklar or the one made for the festive occasion, lightly Oktoberfest.
- From the Cradle of Abbeys, the “craftswoman” will serve us affligem, in its varieties Rubia, Doble or Triple and the also Belgian Sudden Death Kriek.
- Of the lands Irish The Black par excellence comes to us, the Guinness Stout, and a toast that will not leave you indifferent, as it already does in half of Europe, the Murphy’s Iris Red.
- We crossed the Atlantic to disembark in Mexico, and its light as well as refreshing lagers, such as Sol or Dos Equis, which are consumed with or without lemon and directly from the bottle.
- Close the portfolio the Desperados Special and its unmistakable aroma of Tequila.
Leisure and Gastronomy that generate experiences
The customer experience is one of the most sought-after challenges nowadays and from the Dutch group environment, proposals such as “The beer Experience”, which we had the magnificent luck of living it live, make brand loyalty develop from the level of affinity, without direct advertising or campaigns at the point of sale, it is a new way to captivate the consumer.
The proposal for these days is open to the public and will allow you to get to know many of the brands that succeed in other latitudes and even in our country are great unknown, but no less great to accompany an evening, an aperitif and even a food.