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Internet searches and purchases through the smartphone are growing at an unstoppable rate, already surpassing those made through the computer
The Spanish platform Uvinum, specialist in the sale of wines and spirits through the internet, has just published a report, which highlights the new trend, and the reality of using the mobile device as a purchasing tool as the main route.
In the study, the behavior of Spanish users within this platform has been analyzed, and its scope within the market already reaches 20% of wine consumption in online stores,
Among the data collected, it is worth highlighting our international DO Rioja, as the main one selected by consumers and Internet users, and the cities of Madrid, in the first place, Barcelona in second and Valencia as third, the places where the carts are most filled of the purchase of the uvinum ecommerce, reaching an average ticket per buyer of € 95 in its App version.
The data provided is not the result of a simple estimate; the Uvinum platform is the largest online store in Europe, bringing together wines, beers, spirits and gourmet products in its categories, selling more than 80.000 references from 14 countries.
Last year, it closed a total of 773.461 bottles sold, registering an increase of 50% in the volume of orders in Spain, its main market of buyers, who increasingly make use of their mobile device, not only to buy in the version mobile devices of the web, but also through the App, which gains more followers day by day, becoming the best banner of the brand, loyalty and greatly supporting the increase in billing per user, four times higher than that of the rest of the users of computer options.
Spanish Internet Wine Consumption Habits
As we have already advanced previously, the main cities of the country agglutinate the consumption of bottles of wine, beer or spirits within the platform.
Madrid and Barcelona account for 34% of sales, followed very far by the cities of Valencia and Seville, both adding 4%.
As the main demographic data of interest, we highlight that the uvinum database has 300.000 Spanish users per month, which have generated a total of 100 million visits registered on the platform.
Users between 35 and 65 years of age, located in cities with more than 200.000 inhabitants, are the ones who buy the most Spanish wine, and do so mainly from Tuesday to Thursday during lunch hours, and from 19 p.m. to 23 p.m. XNUMXpm at night. Sunday afternoon is also a significant time for purchase, interested in acquiring the references discovered during the weekend.
The data recorded during 2016 also indicate a decrease in seasonality, despite the fact that Christmas remains the most recurrent period of the year. Summer is also beginning to emerge as a season in which users stock up before traveling to their vacation destinations.
On the contrary, the months of the year with the lowest rate of online wine purchases are January and February, after Christmas, and September, due to the expenses derived from summer vacations and going back to school.
And in terms of product sales, Rioja, with 16% of orders, is the main option for buyers, followed by Ribera del Duero, which reaches 11%.
After wine, the main object of purchase on the platform, are cava and gins, both with a little more than 3% of orders.
The wines Pruno 2015, Jose Pariente Verdejo 2016, Ramón Bilbao Limited Edition 2014, Viña Ardanza Reserva 2007 or Pago de Carraovejas Crianza 2014 are the favorites for users, as well as Lagavulin whiskey 16 years.