Why Korean cosmetics are popular

Why Korean cosmetics are popular

Should you trust your skin with Asian brands?

Looking at Asian women, it seems that they have no age. Take, for example, the Chinese woman Liu Yelin, who at 49 looks better than many 20-year-olds. And there are plenty of such beauties from Asia on Instagram. Therefore, Asian cosmetics have recently been extremely popular in Russia.

Recently, the first in our country store of the leading Asian brand of beauty and health products Watsons, which was founded by the British pharmacist Watson on the basis of the first pharmacy in Hong Kong, was officially opened in St. Petersburg. Today the company owns more than 6 stores across the country and has finally made it to Russia. On this occasion, one of the top managers of the company, Toby Anderson, came to St. Petersburg. Honestly and without embellishment, Toby explained why Korean cosmetics really work.

Korean women don’t use universal cosmetics

They do not believe in its effectiveness. All these “3 in 1”, “5 in 1” are definitely not for Asian women. In their arsenal there is a remedy for every part of the body, and often more than one.

Korean women spend a lot of money on cosmetics.

This, in turn, encourages companies to compete. Asian brands are constantly striving for innovation, looking for something new in the field of skin care.

Korean women devote more time to skin care

Much more than Europeans. Our women are in a hurry all the time, doing a lot on the go. But no, Korean women will not save time on their departure. They spend 10-15 minutes only on the process of daily cleansing before going to bed.

First, they wash decorative cosmetics with a special tool, after a few minutes they rub hydrophilic oil into the skin, and then for a couple of minutes they cleanse the face with foam or gel. And the final stage is a tonic that removes the remnants of dirt. With such a cleaning system, the cream will work much more efficiently.

However, Asian women are not limited to one cream and, as a rule, use in addition various serums and essences that quickly penetrate into the deep layers of the skin.

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