Why is the Louboutin song so popular?

Even children know who the main exhibit is! The clip of the Leningrad group has collected 50 million views, and almost every adult in Russia is aware of this story.

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Frames from the clip

We identify ourselves with the Cinderella heroine, considers culturologist Maria Remizova: “In our reality, where there are practically no social elevators, one of the main myths is the fairy tale about Cinderella. Russian Cinderellas understand the motives of the heroine and try on the situation for themselves.

At the same time, the image of Cinderella is presented ironically. “This allows you to increase self-esteem through the step that follows identification – separating yourself from the screen image (she is a fool, and this will not happen to me),” explains Maria Remizova. Psychotherapist Vladimir Dashevsky admires Sergey Shnurov’s ability to connect to the energy of the collective unconscious: “He takes typical, even archetypal situations and characters. And it falls into the expectations of the widest public – both highbrow and profane.

We are happy to go beyond the “correct” behavior and protest.

We are happy to go beyond the “correct” behavior and protest. The songs of “Leningrad” are the territory of freedom, notes psychotherapist Yakov Kochetkov. “The audience can relax, act indecently, and this liberating energy is in demand in a country where there are a lot of prohibitions.” “We have almost no opportunities to safely express socially disapproved emotions,” agrees psychoanalytic psychotherapist Svetlana Fedorova. – The clip “Exhibit” is a breakthrough of drives that are in everyone: primitive, primitive, vital. And this, of course, is not only about the attraction to fashionable shoes and a successful marriage.

We can release our emotions that we usually suppress. “If we suppress cravings, sooner or later there will be a breakthrough,” says Svetlana Fedorova. – And the tougher the defenses, the stronger it is. In medieval Europe, a tradition of carnivals arose, when people, hiding behind a mask, could throw out emotions that they do not allow themselves in ordinary life. Such carnivals lasted for several days and had a partly therapeutic effect.

We laugh at our tendency to deceive and self-deceive. “The cord mocks false values,” Yakov Kochetkov believes, “over the ideology of primitive consumption by those who want to be “like on Louboutins.” The exhibit is based on techniques known to Khoja Nasreddin, Vladimir Dashevsky believes: “The cunning man himself falls for his cunning.” It is difficult for us to be truthful: “We take random desires for true needs. And in the clip, we safely laugh at our fear and our lies.”

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