In our everyday life, there are a large number of things that cannot be considered normal, although we are used to considering them as such.
For example, consider instant coffee.
During the First World War, they created a strong, invigorating and quickly prepared drink. At that difficult time, many concentrates were created to feed the soldiers, which were diluted with boiling water, and at the same time, though not tasty, but hot and liquid food was obtained. Its only plus was that it was possible to cook in any, not even suitable conditions for this. It was from that time that powdered milk and concentrated broth came down to us, and eventually broth and egg powder.
Of course, it is almost impossible to imagine a soldier waking up in a trench after shelling, a wet trench smeared with clay, who slowly grinds fragrant grains from a canvas bag, and then brews coffee in a Turk. It is much easier to imagine how a powder of an incomprehensibly brown color is poured into a smoky crumpled mug of boiling water, after which it is removed from the fire with the help of a cloth overcoat sleeve …
But everything ends sooner or later, and so the war ended. A lot of bad things have gone with her, but instant coffee has remained. And this is true – the process has begun, half of Europe is buying coffee, and its price is affordable. But how else, when money is scarce?
Time moved inexorably forward, the troubled post-war years went further and further. The Second World War has already passed, a fragile peace has come, little by little they began to enter the undermined economy, and then investment money began to flow rapidly, life began to improve.
Here’s how to live and be happy. Forget instant coffee, enjoy natural….
A lot of time has passed since then. Instant coffee is still booming. It is advertised on TV screens, as well as in magazines and other media.
As gifts, instant coffee comes with measuring spoons, fridge magnets, wall clocks with company logos. They are lured by advertising and marketing companies, this is just a rivalry between concerns. In this way, they attract the percentage of people who have not yet joined the crowd of admirers of a particular brand.
Instant coffee is boiled and dried coffee dust, from low-grade, rejected overcooked beans, flavored with flavors, stabilizers, flavors and artificial caffeine. Thanks to the big money spent on promotions, it won the war with real coffee for the end consumer….
Some people get the impression that instant coffee is bought because it is cheaper. But this opinion is wrong. Today, the price of instant coffee has caught up with the price of very good, natural coffee, and sometimes even more expensive.
Among fans of instant coffee there are very wealthy people, so there is no need to save money. For such buyers, “elite instant coffee” is produced, offering the buyer a “rich, rich taste and incomparable aroma”, which is created using modern technologies and “love for people”, “love for people” who are always in a hurry, even if in a hurry nowhere.
A few facts as a postscript
Instant coffee harms the stomach and pancreas. Promotes the development of gastritis and stomach ulcers.
Preparing a drink from natural ground coffee using a French press is not more difficult and does not take long. Almost the same as making a cup of instant coffee.