Sometimes on seductive pictures or videos you can notice the inscription: “The appearance of the product may differ from that presented in the advertisement.” Still would!
Shining apples, delicious tea with a fragrant smoke, perfectly thick yogurt, an instantly fogging bottle of cola from the fridge – how can you resist the temptation and not try. However, all these seductive accents are more often than not just a focus. After filming an advertisement of the most appetizing kind, the products become inedible. We’ve rounded up 15 of the craziest tricks food manufacturers go for when they shoot ads.
1. Fruit deodorant
To make fruits and berries shine with varnished sides in advertising, they are really varnished. They are generously sprayed with deodorant or covered with hairspray. It adds shine to the skins of apples, strawberries and other ad victims.
2. Engine oil
It is used instead of syrup or even honey. The fact is that engine oil has an ideal consistency: viscous, smooth. In addition, pancakes and pancakes will absorb real syrup and real honey instantly. And the oil will spread over the surface, gleaming seductively. Sometimes pancakes are also sprayed with a water-repellent agent so that the “syrup” seductively flows down their surface.
3. More fat
Hamburger patties and steaks in advertisements exude juice that in practice you won’t get. This is because meat and cutlets for filming are literally soaked in oil. The fatter, the more beautiful. And even bacon is subjected to this monstrous procedure. It’s good that they don’t actually do that.
4. Fake chocolate
The soft chocolate flows, enveloping the nut bar, gently laying down on the ice cream ball, decorating the cake. In fact, this is not chocolate, but glue – akin to what is used for slimes. It easily absorbs colorants to achieve the perfect color. It is also very easy to achieve the desired consistency. Real chocolate thickens too quickly.
5. Glucose in noodles
Glucose syrup is often used in ads for freeze-dried noodles, woks, and other Asian delights. The fact is that the noodles dry out quickly, losing their appetizing appearance. Therefore, it is covered with this syrup on top – it is usually used in desserts, but what can you do. No noodles can take hours of filming.
6. Cardboard cake
Biscuit cakes, and between them – a generous layer of cream half a centimeter thick, no less. But in fact, it turns out that the cat cried the cream there. An appetizing effect is achieved by sandwiching the cakes with cardboard, which is then covered with a layer of cream – it is not absorbed, and lies flat, and the volume is notable. And so that the cardboard cake does not fall apart, the layers are held together with toothpicks.
7. Inedible foam
To create a stable crema for the coffee, for example, dishwashing liquid is added to the drink. In addition, an antacid can be added to soda – a remedy for increased stomach acidity. Getting into the drink, it begins to foam well, just very hard. And to achieve this effect, the beer can be salted. Try it – you will be surprised what happens.
8. Potato ice cream
It would take a sweat to shoot real ice cream in an ad. After all, under the spotlight, it will melt instantly. Therefore, real ice cream is rarely seen in advertising. Most often, mashed potatoes, tinted according to the “protagonist”, play its role. Ice cream can also be substituted for starch paste, cured fat with corn syrup, and God knows what else.
9. Whipped non-cream
Real cream, although amazingly tasty, still cannot withstand long filming. But shaving cream, unlike a real dessert, does not melt. Imagine what it is like for the actors to portray unearthly pleasure by eating such a “delicacy”.
10. Plastic ice
Well, yes, the real one is also too short-lived. Therefore, they use plastic cubes that float in a glass in the same way as ordinary ice, but do not melt. By the way, this is a good life hack: such cubes can be frozen in the freezer and added to drinks instead of ice. And the bottle with an ice drink sweats because it is generously sprinkled with glycerin: it creates droplets that slowly slide over the glass.
11. Perfect milk
For example, an ad for cereal or breakfast pillows. Milk pours spectacularly into the plate, beautifully covering the finished breakfast. In life, the flakes instantly begin to swell, soak and lose all their original appearance. And in advertising they remain so crunchy, as if the liquid did not touch them. In fact, it is – did not touch. Milk in advertising is replaced with PVA glue.
12. Chicken with paper
To show the perfect grilled chicken, chicken is not always cooked for real. It is subjected to minimal heat treatment, then painted in an appetizing golden color. To add volume to the juicy carcass, the chicken is stuffed with paper towels and sewn up. Such a wonderful dish.
13. Paraffin Sauce
To prepare the sauce of the desired consistency and the desired color, melted colored wax or paraffin is added to it. You can make anything on the basis of ordinary mayonnaise: even pesto, even cheese sauce, even bechamel.
14. Fake steam
Hot dumplings, hot potatoes, freshly brewed tea – what do they have in common? That’s right, steam over a plate or cup. There is a whole arsenal of ways, thanks to which you can let the audience see the steam in the eyes: put a steam generator behind the scenes or even an ordinary iron with a steaming function. And the nastiest thing is tampons dipped in water and heated in the microwave. Warm steam rises from them much longer than from ordinary hot water. And it’s good if these are not tampons, but cotton balls. But anything can happen.
15. Shoe polish
This is a real lifesaver for photographers. Fried chicken, grilled vegetables, buns are tinted with shoe polish – after all, you can achieve a perfectly seductive color of a product only by drawing it. Well, do you still want to gobble up this wonderful chicken leg with a shoe polish?