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With its beginning, life changes: sports do not leave TV screens, becoming the main topic of conversation, many people have a desire to go to a fitness club or at least buy a scarf with Olympic symbols … Experts comment on the phenomenon.
“We don’t have enough bright emotions”
“We are waiting for the Olympics as a super-holiday – many people lack bright, strong feelings in life. We “grab” them from our own TVs, but especially when we gather around huge screens in sports bars: there is a circular reaction, a mutual infection that amplifies emotions many times over. In the crowd, many role masks fall off us, and this is necessary for a person from time to time.
«We want to increase our self-esteem»
“Thanks to the Olympics, we feel busy, included in an interesting process — this increases our self-esteem. We experience a positive identity—an emotional awareness of belonging to some significant group. For example, fans: our team wins, and we also feel like winners. We also feel that we are part of the whole of humanity: watching the competitions on TV, we know that at this moment the whole world is watching them with us.”
«We stimulate our sexuality»
“Men like pretty, feminine and confident athletes. And women can identify with them or admire, while experiencing sexual arousal. Athletes are also erotically attractive — for women and for men with a share of homosexuality, which they may not realize. In life, brutal machos are rare, and their brutality can be dangerous. And in front of the screen you can fantasize without any fear.