The hashtags #nomakeup or #nomakeup are breaking records of popularity in social networks. Celebrities and ordinary women post selfies under the unspoken motto “look how pretty I am without makeup.” And until recently, they only took photos in full dress. What has changed?
Today, many celebrities post photos with “naked faces” on social networks. The trend is supported by both young Miley Cyrus and Selena Gomez, and age Christy Turlington, Jennifer Aniston and Jennifer Lopez.
Tired of the accusations that in magazines and at special events they look great only thanks to photoshop and makeup, the stars decided to reveal their true faces to fans. It is clear that here, too, everything is not entirely fair. Successfully incident light and filters hide minor flaws, make the complexion more even and give it radiance. But this does not change the general mood.
Some have gone even further. They appear without makeup on TV shows, interviews, presentations … Following them, ordinary girls also stop wearing makeup. But let’s not go to extremes, because the rejection of explicit makeup does not mean a complete taboo on cosmetics.
time and youth
It’s clear with the stars: following the #nomakeup hashtag, they want to be closer to the people. But what makes us give up such a pleasant ritual as self-improvement? Most often a banal time saving. Although makeup artists claim that they take much longer to create “makeup without makeup” than usual, five minutes is enough for many women.
“A year ago, I got up half an hour earlier to do office makeup,” says 35-year-old Veronica. “Now I can do it in a couple of minutes. I moisturize my face with a glowing serum, apply foundation fluid on top (even without looking in the mirror, it spreads so easily), a little cream blush, mascara, and I’m ready.
Others admit that they look younger without makeup. “This trend helped to get rid of the complexes,” admits Alice, 26 years old. – In high school, I painted very brightly, without makeup, I seemed to myself a gray mouse. Everything changed when a friend posted our vacation photo on the Internet. Friends who did not see me a la naturel showered me with compliments. And some were surprised that I was so young. Now I have enough BB cream, brown mascara and lip gloss.”
clean face
The fashion for nude faces is explained by the development of cosmetic technologies. Modern serums and creams instantly give the face freshness, mesotherapy restores tone and youth, and contouring and peeling correct imperfections. Top-of-the-line tonal products complete the job. They are almost invisible on the skin and perfectly mask the problems.
Gel and cream blushes and shadows are more popular than ever. They lay down in a thin layer, are easily shaded and give the most natural effect. A translucent tone, a gentle glow of a highlighter, well-developed wide eyebrows, a slight blush and lips slightly touched by pink or beige lipstick – this is what actual nude makeup consists of. With him, the face looks almost clean, well-groomed, young and very attractive.
“When I start to create a make-up for a client, I feel like a carpenter with a piece of raw wood in his hands,” says Lancôme art director Lisa Eldridge. – There are two options here. The first is to mask imperfections under a layer of paint. And the second – to cover with a transparent varnish to highlight and emphasize the natural beauty of the tree. And if I do not have a special task, I always choose the second option. But here it is important to be able to correctly use the tone, concealer and highlighter. Only in this case can you afford to do without other accents.
Caudalie
Mattifying fluid Vinosource
Life is beautiful
Natural makeup is in fashion, which transforms the face, but remains invisible. This trend fits into the general postulates of the current lifestyle: we want to feel free, healthy and happy. Without dependence on bad habits, without falsehood and pressure from outside.
Yoga, dancing, skiing and cycling have long since replaced the grueling loads in the halls and brought us closer to nature. Healthy food is not eaten out of compulsion, but because it is tastier and lighter than fast food. And the face is not painted over because they love it the way nature created it. Well, except with a few adjustments.