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We are increasingly striving to surround ourselves with natural things. We carefully study the composition of food products, choose clothes made from organic fabrics, and try to protect ourselves to the maximum from the aggressive effects of various “chemistry”. Cosmetics are no exception. We increasingly prefer natural products without synthetic components. Why they are so popular, consider the example of the new Aura Botanica hair care line from Kérastase.
COMPONENTS OF NATURAL ORIGIN
Since ancient times, women have trusted the beauty of skin and hair to natural ingredients. Their effectiveness has been tested for centuries. So, rose oil perfectly moisturizes the skin, tea tree oil narrows and cleanses pores, calendula and lavender relieve irritation, coconut and argan oil restore both skin and hair. These two components are part of the line by Kerastase. Coconut oil is responsible for deep hydration and protection of the strands from the inside and out. Argan oil gives curls shine and softness.
EFFICIENCY FROM NATURE
In means the concentration of natural ingredients reaches 99%. Hair gains vitality, smoothness and energy that nature itself gives them. Micellar shampoo gently cleanses the strands without damaging them. Fundamental care provides 48 hours of nutrition and easy combing. Shine Oil smoothes, protects and disciplines the hair. And the concentrate nourishes and restores.
SULFATE-FREE
Due to the presence of sulphates in the formula, detergents lather well and therefore remove dirt. There is an opinion that sulfates can cause irritation, dryness and even provoke dandruff. What eco-response can be given to the presence of sulfates in the formula? Detergent ingredients based on natural ingredients, such as coconut derivatives. Therefore, despite the absence of sulfates, Aura Botanica Micellar Shampoo lathers beautifully and copes with the task of cleansing the hair and scalp perfectly! By the way, the formulas also do not contain silicones.
RESPONSIBLE APPROACH
Product formulas 97% biodegradable and packaging made from recycled materials. Such a responsible approach is for the benefit of nature. In addition, the Spanish plant Burgos, where the funds are produced, has achieved zero carbon dioxide emissions and reduced water consumption. And as a raw material it uses waste wood.
INGREDIENTS PROVIDED FROM A SUSTAINABLE DEVELOPMENT PROGRAM
Coconut Oil for Creation sourced at fair market prices in Samoa and argan oil in Morocco. This allows local residents to maintain a decent standard of living, learn new things and preserve the traditions of obtaining these valuable components.
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