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Hello dear readers! The yuppie subculture … It sounds somehow mysterious and evokes associations with either hippies or emo. But in fact, these are individuals who, through hard work, have reached a certain position in society at a fairly young age. That is, to put it simply, these are 18-20-year-old guys who managed to earn millions. And if not millions, then certainly those amounts that allow you to lead a luxurious lifestyle. As you understand, they have nothing to do with other subcultures at all. And today we will take a closer look at their goals, priorities, and even difficulties.
History of occurrence
The name comes from the abbreviation of the phrase young urban professional. Which in English means a young professional living in the city. The current of successful businessmen of a young age appeared in the 1980s. In Russia and in general, in the post-Soviet space, they made themselves felt in the late 90s.
1984 was, according to Newsweek magazine, directly the year of the yuppie. After the well-known hippies who promoted freedom and independence, this subculture decided to revive the values from the middle class system. That is, the desire for luxury, the possession of items that differ in quality. This was largely due to the advent of credit cards.
Now you can afford what you want at any moment. There is no need to wait until you grow up, strengthen your professional position. You can take everything from life, gradually paying off the issued loan. Which plunged into the abyss of workaholism. It was necessary in the truest sense of the word to spend the night at work in order to have time to pay it off in a timely manner. After paying the last installment, the youth could no longer stop. She was accustomed to good conditions and was not going to drop sharply to a lower level. Why and continued to work almost around the clock.
Characterization
From the rest of the rich personalities, yuppies are distinguished by conservatism. No large rings on each finger and gold chains with a couple of kilograms of a cross. On the contrary, they strive to look expensive, but restrained, so as not to flaunt their condition. They prefer three-piece suits, without eye-catching multi-colored ties. Shirts are only white, maximum — blue. Cars are only the best, as well as at home, dinners in restaurants, various accessories and more. People around should understand that they value themselves, respectively, they use only the best. Even if only because they can afford it.
They adhere to a healthy lifestyle, unlike other millionaires who are fed up with all the pleasures, they do not use drugs. As is alcohol. They go to the gym and play sports.
They attend VIP class parties, but not to have fun and relax. Not at all. This is necessary to maintain the image and form relationships with others. So they «acquire» useful connections for further professional activities.
If briefly about life goals, then the main thing they strive for is to earn enough money by the age of 35 to stop working altogether. But I think you yourself understand that this is an illusion. Even millions can be lost in a short time to nowhere. Therefore, not to work and live to the fullest until old age — usually it turns out only in fairy tales or films, but not in reality. At a minimum, you need to have passive sources of income.
but on the other hand
And although their life at first glance seems like a fairy tale and causes a lot of envy, in fact, such guys have a lot of difficulties and limitations. For example, take health. Given that they adhere to proper nutrition, exclude the use of alcohol and other harmful substances — in fact, young millionaires have a lot of diseases.
Just think for yourself, living a lot of stress every day and not resting — how long is a person able to hold out? Work sometimes for 20 hours a day, even a hero is able to «lay» on a hospital bed. But yuppies rarely seek medical attention. There is no time for this. Yes, and partners may not understand. Because it is this subculture that does not accept talking about diseases. Its representatives have no right to complain about anything. Except for lack of time. This is the only good reason to be upset and worried. Those around her accept it. That’s all.
In addition to neurosis and other chronic diseases against the background of stress, young people have problems in the sexual sphere. Every second representative of young businessmen suffers from impotence. Given that they do not smoke, do not drink, go to the gym and eat quality and healthy foods. It makes itself felt stress, a long absence of sex due to lack of time. As well as taking sleeping pills, without which most are not able to fall asleep. Since all natural processes in the body are violated. Accordingly, biological rhythms are disrupted, causing insomnia against the background of chronic fatigue.
Relations
Considering that these guys are not just workaholics, but directly beyond workaholics, they don’t have a personal life as such. Who does not have time to create a family, more or less stable relationships, and who simply does not need this. They are satisfied with the alignment of life that has been formed.
Those who are lucky enough to have a family do not particularly understand its value. Since a wife can be seen, for example, only once a week and then before going to bed. There are even jokes among yuppies that they do not understand when they have time to make children. In such a busy work schedule, there is not a second free.
They are monogamous. And this love is work. Therefore, if a woman is ready to come to terms with the fact that she will have to wait weeks for a meeting with her beloved, that he will be able to “carve out” a couple of hours in his busy schedule for her, then only in this case can she become his wife. Among other things, it must correspond to him, so that the partners in no case allow themselves to doubt his taste. Remember, yes, the best cars, houses, food, clothes? And the wife, it turns out, too. No one will especially look at the rich and beautiful, clean inner world.
Friends also do not have time to acquire. Everyone with whom they communicate is of professional interest. There is no one to talk to heart to heart. If only because money controls life so much that there is doubt about the sincerity of other people’s feelings in relation to their personality. Why is it easier to form profitable connections that you can use in the future, rely on them in your career. But don’t be disappointed. And how can you be friends with someone, forming intimacy in the absence of free time?
Bright representatives
In Russia, a prominent representative of this subculture is Nogotkov Maxim Yuryevich. The president of Svyaznoy was considered a dollar millionaire at the age of 20. The talented singer Adele in England is considered one of the richest performers. At such a young age, she is worth an estimated $80 million.
In the films, you can also get acquainted with the images of successful self-made businessmen. For example, the famous film «The Wolf of Wall Street», with Leonardo DiCaprio in the lead roles. Jordan Belfort, thanks to his intelligence, cunning and ability to sell anything to any person, made a huge fortune. Only the game in a big way requires an appropriate fee.
Danila Kozlovsky starred in an interesting film based on the novel by Sergei Minaev «Duhless». He played the role of a young guy who took a high post. Paphos life eventually ceased to satisfy him, which is why he set off in search of a new meaning in life.
Nicolas Cage did a great job of showing the anguish of choosing between family and career in The Family Man. After being in each role, he revised his values and realized what he really needed.
Completion
As you can see for yourself, these guys light up brightly, but they don’t shine for very long if they don’t change their lifestyle. It is impossible to give all the best all the time without resting at all and without restoring strength. Man is not eternal, and resources tend to be exhausted. At the moment of exhaustion, a person is not able to work effectively.
By the way, we do not claim that all representatives of this culture are just like that. Without a doubt, there are those who achieve great results in all areas of their lives.
Therefore, take care of yourself and your loved ones, trying to evenly distribute attention to each of the areas of life. So that there is no overweight in one direction. None of them should «suffer». And you can do this with the help of the balance wheel, a diagram that allows you to visually see the situation as a whole.
By the way, if you think that you are degrading against the background of such guys. Read the article about degradation.
The material was prepared by a psychologist, Gestalt therapist, Zhuravina Alina