Dewar’s Blended Scotch is the most titled whiskey brand in the world. On account of the Scottish brand – several dozen top awards, including 7 awards from the royal court. No other malt drink can boast such a list of merit.
In the US, Devars is considered the No. 1 brand of whiskey.
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History of the Devars brand
The founder of the brand, John Dewar, begins his career in a small wine shop owned by one of his relatives. In 1846, a young Scot opens his own business in Perth, selling whiskey blends under his own name. Not only does he experiment with blends, mixing different single malts, but he is also among the first merchants to start bottling drinks in glass bottles instead of the usual kegs.
The innovative approach does not go unnoticed: sales are growing, John Dewar & Sons is becoming famous.
Gradually, the son of the owner, Alexander, is involved in the business, and he decides to double the aging period of the scotch tape.
After the death of his father, another representative of the family, Thomas Dewar, begins to develop the family business. He pays special attention to promoting the brand abroad.
In 1886, the company receives the first award at an exhibition in Edinburgh and begins to supply alcohol to the royal table.
In the 1890s, the brothers decide to open their own distillery. The heart of the Highlands, the village of Aberfeldy in Perthshire, is chosen as the site for the construction of the plant, in the vicinity of which there is an excellent natural source of water.
The company, launched in 1898, is named after the village – “Aberfeldy”. By the opening of the distillery, the brothers organize the first release of film advertising in the history of alcohol. It is projected onto the roof of one of the New York buildings, which instantly draws public attention to the brand’s drinks.
A significant milestone on the path to the stunning success of “Dewar’s” is the release in 1899 of a new brand of whiskey “White label” – the first scotch created from a blend of spirits from one region.
The period of World War II turned out to be stagnant for the enterprise, but by the 50s it was possible not only to return to the previous scale of production, but also to significantly increase capacity.
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Types of Devars
WHITE LABEL
An iconic golden scotch with notes of heather, honey and pear.
The taste is soft, balanced, fruity, with a delicate smoky finish.
12 YEARS OLD
The pride of the Dewar’s collection: a soft, buttery, lively drink.
Main notes: honey, ripe garden apples, fudge, citrus fruits, vanilla, raisins.
The finish is warm, clean, with notes of oak and caramel.
15 YEARS OLD
Luxurious whiskey with hints of honey, toffee and fruit.
Aroma: delicate, citrus-floral.
In a rich taste there are accents of green apple, coconut, vanilla, juicy exotic fruits.
Finish: long, warming.
18 YEARS OLD
A soft, fragrant drink of a golden hue with a silky texture and a rich bouquet.
Main notes: heather honey, marzipan, fruits, vanilla, almonds.
The finish is smooth, relaxing, long-lasting, with hints of oak.
Interesting Facts About Devars Whiskey
Tommy Dewar was the third Briton to buy his own car. Before him, the inventor of tea Thomas Lipton and the Prince of Wales managed to acquire a personal car.
While wandering in search of new markets, Tom wrote a witty book “Traveling Around the World”, quotes from which are still relevant today.
In 1911, the company surprised Londoners with an original interactive electrical cable installation. Placed on the banks of the Thames, the moving Scot with a mug of beer was a successful publicity stunt.
famous brands of whiskey
Relevance: 10.04.2019
Tags: Whiskey and bourbon, Scotch brands