Whiskey Diageo: what brand, official website and assortment

Hello dear reader!

We are accustomed to buying alcoholic beverages in specialty stores, supermarkets and paying attention to two important factors: the brand and the price. We usually do not think about where these drinks come from and how they get to us.

But many products (while having a different brand and country of origin) are made by the same manufacturer! For example, the British company Diageo makes Irish liqueurs, American bourbon, and Russian vodka…

Today we will talk about this concern, which sells more than two hundred brands of alcoholic beverages in 180 countries around the world.

History of Diageo

The name of the company is read as “Diageo”. It was officially established in 1997, that is, quite recently, although representatives of the concern say that its history began much earlier, from wineries that worked back in the XNUMXth century.

But one way or another, Diageo officially appeared after the merger of two companies engaged in the production of alcoholic beverages – Guinness and Grand Metropolitan. The leaders of these enterprises stood at the head of the new concern, and the company gradually expanded: manufacturers from different countries joined it.

Assortment of alcoholic beverages

Today the company works with a large number of brands (both British and foreign). Its range includes:

1. Beer (Guinness, Kilkenny).
2. Whiskey – Scottish (Johnnie Walker, White Horse), Canadian (Seagram’s), Irish (Rowson’s Reserve), American (George Dickel), brandy (Gilbey’s), bourbon (Bulleit).
3. Vodka (Smirnoff, Popov).
4. Gin (Gordon’s).
5. Ром (Captain Morgan, Bundaberg).
6. Schnapps (Black Haus).
7. Ликер (Baileys, Sheridans).
8. Tequila (Don Julio).
9. Baijiu (Shui Jing Fang), a Chinese vodka-like drink.
10. Wines and mixed drinks.

In brackets, I have listed only the most famous brands of different types of alcohol that Diageo produces – in fact, there are many more.

Diageo in Russia

In 2006, the company also entered the Russian market – the Diageo Russia direction appeared. The importer of brands produced by this company is D Distribution JSC.

Whiskey Diageo

To date, the company produces more than 100 different brands of whiskey. However, the most popular is White Horse Scottish Scotch.

Since 2020, this whiskey has been bottled for the Russian market at a factory in Moscow, however, the main production still remains in Scotland.

Company Policy

Diageo is running a campaign called Positive Drinking. Its essence is to consciously approach the consumption of alcohol and, if you drink, then quality drinks.

At the same time, the company invests in projects aimed at improving the culture of whiskey and scotch consumption. The main concept of such projects is that whiskey is a whole culture, and it must be drunk in accordance with certain rules, because only in this way you can feel the real taste.

Official site

The official website of Diageo is located at https://www.diageo.com/. It provides detailed information about the company’s activities, its policies, brands and plans for further development.

Interesting Facts

Finally, I would like to tell you about some interesting facts related to Diageo:

1. In Asia, the company has opened several “embassies”, which are closed museum clubs for tasting and selling scotch.
2. Diageo’s motto is “Celebrate life anytime, anywhere.”
3. Every year the company becomes an active participant in the International Scotch Day and invites you to visit its archive in Menstry, where there is a unique collection of more than 10 bottles of this Scottish drink.

This concludes our introduction to this international company. In order not to miss the releases of articles, recipes and reviews, subscribe to new publications and share them on social networks.

Let friends know that you are a well-read person, and not just a fan of pouring over the collar. Well, I, dear reader, say goodbye to this. See you soon!