Where did the name of the cosmetics come from?

Where did the name of the cosmetics come from?

Did you know that on your shelf with creams a golden banner, a tire service and a small French bird can peacefully coexist? All these are the names of cosmetic brands, the history of which is sometimes simply amazing, not to mention the biographies of their creators.

In 1886, David McConnell founded the California Perfume Company, but later visited in Shakespeare’s hometown Stratford on Avon. The local landscape reminded David of the area around his Suffern laboratory, and the name of the river on which the city is located became the name of the company. In general, the word “avon” is of Celtic origin and means “running water».

Bourjois

Alexander Napoleon Bourgeois founded his company in 1863. A close friend inspired him to create cosmetics. actress Sarah Bernard – she complained that the fat theatrical makeup layer “Kills” her delicate skin.

Cacharel

The company was formed in 1958 by a tailor named Jean Brusquet. He chose the name by chance, just caught his eye little bird cacharelliving in the Camargue, southern region of France.

Chanel

At the age of 18, Coco Chanel, who at that time was still called Gabrielle Boner Chanel, got a job as a seller in a clothing store, and in her free time sang in a cabaret… Favorite songs of the girl were “Ko Ko Ri Ko” and “Qui qua vu Coco”, for which she was given the nickname Coco. The unique woman of the era opened the first hat shop in Paris in 1910, thanks to helping generous rich men… In 1921 appeared famous perfume “Chanel No. 5”Surprisingly, they were created by a Russian émigré perfumer named Verigin.

,

Clarins was founded by Jacques Courten in 1954. When he was thinking about what to call his Institute of Beauty, he remembered that as a child played in amateur plays… In one of the plays dedicated to the times of the first Christians of Ancient Rome, Jacques got the role of herald of Clarius, or as it was also called, Clarence. This nickname was firmly “attached” to him and years later turned into the name of the brand.

Dior

Christian Dior created the perfume laboratory in 1942. “It is enough to open the bottle for all my dresses to appear, and every woman I dress leaves behind a whole train of desires“- said the designer.

Coco Chanel and Salvador Dali, 1937

Max Factor “conjures” the actress’s eyebrows, 1937

Estee Lauder

Born Josephine Esther Mentzer grew up in Queens in a family of emigrants – Hungarian Rosa and Czech Max. Este is a diminutive name by which she was called in the family, and the surname Lauder inherited from her husband. Este advertised her first fragrance in a very extravagant way – broke the perfume bottle in the Parisian “Galeries Lafayette”.

Gillette

The brand owes its name the inventor of the disposable razor King Camp Gillette. By the way, he founded his company in 1902 at the age of 47 (before that he was 30 worked as a traveling salesman), so, as you can see, it’s never too late to start.

Givenchy

Founder of the company Hubert de Givenchy was an amazing man – a handsome man under two meters tall, an athlete, an aristocrat. He opened his first boutique at the age of 25. All his life inspired by Audrey Hepburn – she was Hubert’s friend, muse and face of the Givenchy house.

Guerlain

Pierre-François-Pascal Guerlain opened his first perfume shop in 1828 in Paris. Things were going well and soon Guerlain’s eau de toilette ordered by Honore da Balzac, and in 1853 the perfumer specially created the Cologne Imperial fragrance, which presented to the emperor on the day of the wedding.

Hubert de Givenchy with his dog, 1955

Christian Dior at work in his Paris studio, 1952

Dancer and actress Rene (Zizi) Jeanmer hugs Yves Saint Laurent at a fashion show, 1962

Lancome

Lancome founder Arman Ptijan was looking for a name, easy to pronounce in any language and settled on Lancome – by analogy with the Lancosme castle in Central France. The “s” was removed and replaced with a small icon above the “o”, which should also be associated with France.

La Roche-Posay

In 1904, based on the French La Roche Posay thermal spring a balneological center was founded, and in 1975 the water was used to create dermatological and cosmetic products. The uniqueness of water is in high selenium concentrationwhich boosts skin immunity and fights free radicals.

Lancaster

The brand was created immediately after World War II by the French merchant Georges Wurz and the Italian pharmacist Eugene Frezzati. They named the brand after the heavy Lancaster bombers, in which the British Royal Air Force liberated France from the Nazis.

L’Oreal

At the beginning of the 20th century, hairdressers used henna and basma to dye their hair. Chemical Engineer Eugene Schueller’s wife complainedthat these funds do not give the desired shade, which prompted him to invent the harmless hair dye L’Aureale (“halo”). He created it in 1907, and in 1909 he opened the L’Oreal company – a hybrid of the name of the paint and the word “l’or” (“gold”).

MAC

The name of MAC cosmetics stands for Make-Up Art Cosmetics… It is one of the trademarks owned by Estee Lauder since 1994.

Mary Kay

After 25 years of a successful direct sales career, Mary Kay Ash became the national director of training, but the men she trained became her bosses, although they had much less experience. Mary tired of putting up with such injustice, she saved up 5 thousand dollars and with this money built one of the most successful corporations in America with a turnover of more than a billion dollars. She opened her first office on Friday, September 13th, 1963.

Creator of the cosmetic empire Mary Kay Ash

The gorgeous Este Lauder gives an interview, 1960

The founding fathers of Oriflame, brothers Robert and Jonas Af Joknik

Maybelline

The Maybelline company was named after Mabel, the sister of the founder of the company, pharmacist Williams. In 1913 she fell in love with a young man named Chat, who did not notice her. Then the brother decided to help the girl to attract the attention of his lover, mixed Vaseline with coal dust and created mascara.

Max Factor

The legendary makeup artist Max Factor was born in Russia in 1872. He worked as a hairdresser at the Imperial Opera House in St. Petersburg, where, in addition to wigs, he was engaged in costumes and make-up. In 1895, Max opened its first store in Ryazan, and in 1904 he emigrated with his family to America. The next store was opened in Los Angeles, and soon there was a line of line of Hollywood actresses.

Nivea

The history of the brand began with the sensational discovery of eucerite (eucerit means “fine wax”) – the first water-in-oil emulsifier. On its basis, a stable moisturizing emulsion was created, which in December 1911 turned into Nivea skin cream (from the Latin word “nivius” – “snow-white”). The brand itself was named after him.

Oriflame

Oriflame in 1967 was named after the banner of the royal French troops… It was called Oriflamma – translated from Latin “golden flame” (aureum – gold, flamma – flame). The banner was worn by an honorary gonfalon bearer (fr. Porte-oriflamme) and raised on a spear only at the moment of battle. What relation to this military tradition the founders of the Oriflame company, the Swedes Jonas and Robert af Jokniki, are even hard to imagine. Unless, they perceived their entry into the cosmetic business as a military campaign.

Procter & Gamble

The name was born in 1837 as a result of the combined efforts of William Procter and James Gamble. The American civil war brought them good income – company supplied candles and soap for the army of the northerners.

Revlon

The company was founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman, after whom the letter “L” appears in the company name.

The first jar of Nivea cream was designed in the Art Nouveau style, 1911

The first compact blush invented by Alexander Bourgeois in 1863

A note on King Camp Gillette’s razor in Scientific American, 1903

The Body Shop

The name came up by accident. Founder of the company Anita Roddick spied him on the signs… The Body Shop is a common expression, as in America they call car body repair shops.

Vichy

The water from the sodium bicarbonate spring of Saint Luke, located in the French city of Vichy, has been used for medicinal purposes since the 1931th century, and the production of Vichy cosmetics began in XNUMX. Vichy Spring recognized as the most highly mineralized in France – water contains 17 minerals and 13 trace elements.

Yves Saint Laurent

Yves Saint Laurent was born in Algeria to a family of lawyers and began his career as assistant to Christian Dior and after his death in 1957 he became the head of the model house. At that time he was only 21 years old. Three years later he was drafted into the army, after which he ended up in a psychiatric clinicwhere he almost died. He was saved by his faithful friend and lover Pierre Berger, who also helped the young designer to found his own Fashion House in January 1962.

Leave a Reply