“Show me your shoes – and I will tell you what dessert you will eat” – for sure, this rule is followed Tal Spiegel (Tal Spiegel), young Parisian pastry chef and food blogger.
He has his own Instagram (@desserted_in_paris), in which he talks about incredibly delicious and beautiful desserts that go perfectly with his shoes. Tal prepares all desserts himself. He also takes a photo himself. And, looking at all his photographs, you can see that it is not difficult for him to pick up a new pair of bright shoes for each dessert.
The investment on new shoes is well worth it, and the number of subscribers to Spiegel’s account is skyrocketing. Having created his own style of photography, he quickly became popular. Noticing this feature, many coffee shops and pastry shops began to order advertising photographs in exactly the same style.