What does red mean in psychology?

Hello, dear readers of Valery Kharlamov’s blog! Today we will talk about what red means. It occupies the last place in the rainbow and is the brightest, most aggressive and energetically saturated. It’s sassy, ​​sexy and luxurious. It is also associated with beauty. Do you know what compliment used to be considered the best? If you call a girl a red maiden.

Characterization

The one who prefers it has such a set of qualities as:

  • Sociability. Such a person attracts attention, he is extraordinary and interesting;
  • Decisiveness and willpower. It is better not to stand in his way, because no obstacle and complexity will frighten him away. Even if there is a threat to life, if he decides something, he will go to the end;
  • Short temper and irritability. Easily loses his temper, but at the same time calms down just as quickly;
  • Authority. He does not like when they try to control him, and always tries to keep everything under his control. At work, this quality helps him achieve success, but in his personal life it creates problems, especially if the partner is just as powerful and competitive.

Anyone who categorically does not accept this color is completely unsure of himself and prefers solitude so as not to once again attract attention to himself, which causes a lot of tension and anxiety. He is afraid of quarrels and conflicts, which is why he usually gives in to everyone, ignoring his own needs.

If the rejection of scarlet is temporary, you liked it before, but not for some period, then this indicates that the person is both physically and morally exhausted. For example, such rejection is quite common among prisoners of war who have experienced torture and violence.

Health

What does red mean in psychology?

Given its energy charge, red should be used by individuals who are tired and have low self-esteem. It inspires and motivates, and also helps to open up to show their talents, features and temperament.

This is the color of the blood, respectively, increases the level of red blood cells, which is just the way for anemia or apathy. That’s just at a high temperature, try to avoid it, since even antipyretics will be powerless.

«Dieters» should be careful, otherwise they will have to make every effort to keep themselves in hand when an appetite suddenly appears. Although for people with low hemoglobin, with anorexia and so on, this nuance will come in handy. For training, try to choose not only comfortable sportswear, but also red, burgundy. It will help keep your muscles more elastic and your joints mobile, which will reduce the risk of injury and also increase the effectiveness of your workout.

Given the fact that the level of erythrocytes and body temperature are growing, along with the release of adrenaline, the work of the genital organs is getting better. That is, a person becomes more sensitive, more often experiencing excitement. His sensations become more vivid and saturated. So those who have problems in the sexual sphere are advised to wear red clothes. Only in moderation, otherwise the abundance of scarlet will not work in your favor, causing a headache or aggression.

Interior

Perfect for the office, as it will give strength to work and create. But at home, use it carefully. Let’s say you can’t relax in the bedroom or lounge. And in order to be active, it is important to be able to recover. But this does not mean that it should be completely excluded. Just use sparingly, adding a few bright details like pillows or paintings. This will favorably affect the sexual sphere of the owners of the bedroom.

Add it to the interior if you want to keep warm. Yes, I’m quite serious. This shade makes a person feel that the room is 6-7 degrees warmer than it actually is.

Business

What does red mean in psychology?

For business and advertising, it is the most successful, as it instantly attracts attention and provokes actions that a person is usually not inclined to do. For example, a fairly economical person can easily afford wastefulness under the influence of emotions that arise along with well-designed advertising, sometimes even a completely unnecessary product.

Use red for website design, car sales, cosmetics, erotic clothing or toys. It is also perfect for advertising various extreme sports, that is, services or goods.

This is the color of fearlessness, pressure, strength and speed, so if you want to convey these qualities to the consumer, then you will succeed. If your activity is connected with more quiet services and so on, it is better to refuse it.

Conclusion

I also recommend you read about the color pink.

If red bothers you, try using it in combination with, for example, gray or white. Then it will not be perceived so aggressively, becoming a little “muffled”. And that’s all for today, create, experiment, and be happy!

The material was prepared by a psychologist, Gestalt therapist, Zhuravina Alina.

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