Cosmetic sellers have a lot of tricks to convince us to make a purchase. How to understand what means we really need and not succumb to persuasion?
A real pro in a perfume shop knows how to properly present a product with your face. For example, he will never talk to a customer with his arms crossed over his chest (a gesture of closeness), but, on the contrary, will turn his palms to him, demonstrating sincerity. When applying a new cream or serum to your hand, the seller will use a lot of convincing terms. Yes, such that, imagining what amazing changes will happen to your face, you immediately buy a cream. All these and other tricks of well-known brand consultants are taught at trainings. For example, they teach to divide clients into “zootypes”. Hawk shoppers know exactly what they want and go straight to the product they need. “Lionesses” are arrogant know-it-alls, it is better to speak with them quietly and complaisantly, looking at them from the bottom up. “Pony” meekly follow the advice of consultants. “Butterflies” do not need anything specific. They just flutter from medium to medium. “Snakes” are initially set negatively towards the consultant, so it is better not to approach them. In general, if you fall into the hands of a sales master, it will be difficult to leave without a purchase. Because of this, we often buy a lot of unnecessary funds, which we later regret, and stop trusting sellers. But everything needs a golden mean.
In recent years, many new products have appeared, which can only be understood through a detailed conversation with the seller. For example, multi-step cleansers or facial cleansers. They may seem superfluous, but in fact, thanks to thorough cleansing and micro-massage, the skin absorbs the components of creams better and activates its work.
Many are confused by the newfangled prep and pre-serums, although their components are specially designed to maximize the effect on the skin of the rest of the line. Another stumbling block is anti-cellulite and other slimming products. Such products increase blood circulation and stimulate the removal of fat from adipocytes. But it will return back or be “burned” by the body, depending on nutrition and level of physical activity. Creams for global rejuvenation and lifting also cannot be treated like a surgeon’s scalpel. They only work with constant use. Nature cannot be deceived, and if the skin does not receive the active ingredients of these cosmetics, the aging process will accelerate.
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However, there are purchases that are really worth considering. For example, think twice about whether you need bright shadows and pencils, the twentieth tube of lipstick or gloss, even your favorite shade. You should not buy new perfumes without first “spreading” them on the skin for at least one day. The same is true with the acquisition of a range of funds from an unverified brand. If even one of them does not suit you, you will have to get rid of all the others. As for beauty salons, your skin may look great after a session, but you should not immediately change your usual line of cosmetics to a salon one. Perhaps it’s not about her, but in the skillful hands of a professional. When buying cosmetics, of course, it is necessary to listen to the words of the consultant. But take them not as dogma, but as food for thought.