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Supermarkets are changing for the better because we are changing too.
Modern women are always in a hurry and would like to collect carts with tasty and healthy products, without wasting time in a feverish search for those very gluten-free breads. In light of this, the change in the concept of the Perekrestok chain of stores will come in handy. What will change?
The Perekrestok supermarket has decided to update the concept of the chain; large-scale updates will begin soon. A new logo, new interior design (already interesting!) And facades, assortment and additional services for customers – this is just the beginning, which will affect 2020 stores in 130: 100 brand new supermarkets, and another 30 will undergo reconstruction.
The first such “Perekrestok” has already opened in Moscow last year on Tallinskaya Street as a test project. And then another 5. The results impressed both the retail network and regular customers. The renovated supermarkets look stylish, comfortable and understandable – this is the general opinion of Muscovites.
Here are the innovations that our readers will especially like.
More fresh food and cooking
Now about half of the sales area will be occupied by fresh products, which doctors and nutritionists consider the most important in the diet. These are fruits, vegetables, delicious milk, cheeses, fresh meat and fish, as well as meat delicacies, a salad bar, a bakery and a cafe. We really hope that Perekrestok bakeries will have a lot of grain black bread – by the way, it is considered one of the main sources of B vitamins!
Less time to walk through the supermarket
In supermarkets covering an area of over 800 square meters, there will be two paths for customers: a short and a long one. The first optimizes shopping for those who need to quickly buy fresh food, some cooking and go home. The long route will appeal to those who have time: the path runs along the perimeter of the trading floor through the departments with fish, meat, delicacies, dairy products, groceries, drinks … The chances of missing out on an interesting unfamiliar brand or new product tend to zero.
«Crossroads25»
The innovations that will make grocery and household shopping more enjoyable are timed to coincide with the 25th anniversary of the Perekrestok chain. Clover will remain the main symbol of supermarkets, but now the petals are filled. Also, the font of the signs has changed and the dots above the letter “ё” in the title have returned.
The management of the supermarket chain informs that the innovations will still not allow customers to make a mistake with the door – the beloved Perekrestok is still recognizable.
For many years Perekrestok has retained its leadership in the Russian market in the supermarket segment. This testifies to the demand for our concept among consumers. To maintain a leading position, maintain customer interest and improve the quality of services provided, the chain is happy to change and develop. We tried to create an “emotional” store in which it would be pleasant to make purchases, but retaining the continuity in the interior and design with the current brand, ”said Vladislav Kurbatov, General Director of the Perekrestok retail chain.