For over 10 years Carolina Herrera has been supporting the movement against breast cancer. In October 2019, the brand launched a new Instagram campaign “We are not giving up”, with the help of which everyone can express support for women with such ailments.
In 2008, the fashion house Carolina Herrera organized the Herrera Pink movement, the main goal of which is to educate women about breast cancer. Since then, the brand has been actively supporting breast cancer foundations and spreading awareness of disease prevention.
This year, the founder of the House, Carolina Herrera, suggested thinking about another aspect of the successful healing of women – psychological.
“Everything matters. Various studies have shown that positive emotions and hope increase the chances of a cure, ”explained the star, adding that the clinical performance of sick women improves when they are surrounded by love, care and understanding.
The brand recently announced a new campaign “We Don’t Give Up”, which aims to emphasize not only the importance of positive emotions, a sense of hope and calmness, but also to bring all women together.
The initiative has a dual mission: to support and pay tribute to women with a positive diagnosis, and to raise awareness about the disease.
No more negativity, fear and doubt – just love and care.
As part of the campaign, the brand created a special pink photo filter for Instagram. Now anyone can follow the founder of the House and her daughter, as well as the many ambassadors of the brand. To do this, it is enough to post a snapshot with an Instagram mask on your microblog, and also put the hashtag #herrerapink. Let as many people as possible see the world in a rosy light!