Volume lashes made easy!

“When hundreds of eyes are looking for my gaze, my eyelashes need maximum volume!” – it is impossible not to agree with the singer Alsou. Even if not hundreds or dozens are looking for your look, but only eyes, you want to have the longest and voluminous eyelashes in the world.

It is believed that the increase in eyelash volume is achieved due to the diameter of the brush. But, often, even a large brush does not allow achieving the desired effect. 4 years ago, scientists from a Swedish company were extremely interested in this issue. Oriflame, who tested 120 types of brushes and several dozen mascara formulas on 220 volunteers, revealed the secret of truly voluminous lashes. The result of the development was the innovative Maximum mascara, which increases the volume of eyelashes by an incredible 16 times!

The world’s first double-sided applicator comb – an exclusive development Oriflame… The flat part allows you to apply mascara to the lashes, while the teeth on both sides of the applicator perfectly separate and add stunning volume to the lashes. What’s more, the applicator with 2 rows of teeth spaced at different distances allows you to vary the thickness of the lashes for a more expressive or more natural look.

New mascara “Maximum”, Oriflame /

But the brush is only half the battle, because the optimal result is achieved with the perfect combination of mascara formula and applicator. Having tested 8 thousand eyelashes, scientists have compiled a high-tech formula, the ingredient composition of which is optimized so that the mascara is easily distributed using the applicator teeth, envelops the eyelashes with a thick, even layer, and does not crumble or form lumps.

In catalogs Oriflame the revolutionary novelty was presented by the singer Alsou. The face of the advertising campaign shares his impressions of the mascara: “When I need to look not just great, but really great, I use the Maximum Volume Designer Mascara. With such eyelashes, I feel like a star on the red carpet under any circumstances! “

For more information about the mascara “Maximum” please follow the link http://ru.oriflame.com/

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