Voice ordering: the restaurant ordering technology you’re not using yet

Restaurant voice orders are the new customer engagement channel available to restaurants.

– “Hi Alexa, I want to order a pizza.”

If you thought online ordering volume was high, voice ordering will rock your world. Although still in its infancy, voice ordering through smart home speakers like Amazon’s Alexa and Google Home have given restaurant customers a more comfortable ordering experience than we thought possible.

“Hi Alexa, I want to order a pizza.”

While voice shopping for personal assistants is starting to take off, restaurant voice ordering remains a relatively untapped technology.

Right now, only the largest chains, such as Domino’s, Denny’s, Dunkin ‘and Pizza Hut, are taking advantage of this technology. While 4.3 million Spaniards use smart speakers every month and 62% of speaker owners have purchased items by voice, only 7.9% of people use smart speakers to buy food and drinks.

The benefits of voice ordering for consumers

In the United States, consumers check their phones 200 times a day, on average. Mobile users spend 90% of their time on messaging and social media. Turning these users into voice order customers would begin the voice reordering process for independent restaurants.

Despite the hurdles, voice purchases through smart home speakers are projected to reach $ 40 million in revenue by 2022, in the United States. Even five years from now, digital consumer behavior is likely to change along with the restaurant industry.

For a personal assistant like Amazon’s Alexa, the problem isn’t the restaurant industry; The problem is the behavior of the digital consumer. People are using it for very simple things these days. So until digital consumer behavior changes, the restaurant industry won’t change.

Voice ordering is also likely to bring more users together through car ordering and phone bookings. The idea of ​​finding and ordering food through Google Home or Alexa is exciting, but to implement these changes, restaurants will first have to develop and build alternative channels for the more expensive and advanced technology.

Voice order for the independent restaurant

As voice order technology advances, independent restaurants have the opportunity to increase their revenue by adding text and images. Food photos naturally attract a consumer more than just by words, so adding images on Google Home or Alexa is more likely to attract a first-time user.

Although many of the companies currently using voice ordering have not released their metrics for emerging technology, Forbes reported in September that mobile ordering now accounts for 13% of Starbucks’ total transactions.

With reordering capabilities across major chains starting to roll out, and mobile ordering is becoming common, voice ordering in the independent restaurant industry can’t be far behind.

Voice ordering will evolve across industries, not just for the restaurant industry, but the restaurant industry will likely be one of the leaders in this technology.

Although the technology is still evolving, voice ordering through Alexa and Google Home is unlikely to be a fad for consumers, and the restaurant industry is beginning to heed the possibilities.

We advise you to follow this technology closely and find the right time to invest in it: it is the future of ordering, and no, it is not a fad.